Iceland blog articles and news announcements

Merino wool guide

Merino wool embraces you in the caress of a fine, soft fiber. What makes Merino wool unique is also what makes it perfectly suited for base layers and anything that requires a full range of movement. In outdoor wear, Merino wool is a game-changer.

man and horse walking in black beach in Vík í Mýrdal

Road trip to the south of Iceland: Icewear Vík í Mýrdal

The southern coast of Iceland is picturesque. In fact, it’s one of the most popular parts of the country that tourists visit.

What is Leif Erikson Day?

Leif Erikson, the celebrated Norse explorer, made a voyage and landed on American soil 500 years before Christopher Columbus. This is why he’s celebrated.

beach with black sand in Iceland, close to Vík í Mýrdal, south Iceland

Black sand, red sweater—Murder on Iceland’s Reynisfjara Black Sand Beach

Waves crash against a shore of black sand. Not a soul is in sight; even the birds are eerily absent.

Réttir in Iceland: Inside the traditional Icelandic sheep roundup

Iceland’s sheep are a source of conversation for many reasons. With more than 600,000 roaming the island nation, Iceland has far more sheep than people. And Icelandic wool is a big part of the country’s economic activity, too. It’s positively woven into the culture and also serves as one of the nation’s biggest exports.