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Icewear: a world of outdoor clothing

When visiting Iceland, there are different kinds of souvenirs people pick up along the way. Some of them are in the form of ultra-warm, traditional wool sweaters that wrap you in memories for years to come. Others are high-performance outdoor gear for hiking and other outdoor adventures. Still others are small keepsakes to take home as gifts. Icewear is the manifestation of this variety with multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also offers a range of street clothing and sportswear. The Icewear flagship store is situated downtown Reykjavik. Located at Laugavegur 91, and it’s definitely worth a visit for anyone passing through the city. Icewear Icewear is a leading outerwear brand in Iceland that began in 1972, committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to suit the unpredictable Icelandic weather. Asolo & Salewa shoes Asolo is a leading Italian shoe brand that specializes in producing shoes optimized for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975. Salewa engineers technical shoes for outdoor sports with a unique combination of traditional materials and progressive design. Their footwear uses different activity-specific profiles, each with its unique balance of grip, traction, and stability. Together, these two top performance shoe brands offer an expansive catalog of trekking boots with modern, waterproof, breathable designs that are equal to none. Salewa clothing Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike. Icemart souvenirs Icemart Souvenirs is part of the Icewear family of brands. If you have any space left in your luggage after your trek through the store, you’ll find the Icemart Souvenirs section filled with sweet treats, traditional Icelandic products, and memorabilia featuring the incredible sights of Iceland. There are multiple devoted Icemart Souvenirs stores, where you can browse a mind-boggling collection of mementos to take home for friends and family—and for yourself. Fjällräven Based in Sweden, Fjällräven is a Scandinavian brand that Icewear features because of its expertise in outdoor equipment. The clothing and bags by Fjällräven are of exceptional quality, and the materials used are also ethically sourced. Committed as much to sustainable practices as they are to industry-leading quality, any Fjällräven item you pick up in an Icewear store will become an integral part of your outdoor adventures. Helly Hansen Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.

Christmas sweaters and gifts 2026

When searching for Christmas gift ideas, the right starting point can make the difference between a quickly-completed shopping list and a tedious search you’re never quite satisfied with. You can count on these festive gift ideas from Icewear, because with 13 Santas and a Christmas cat, Icelanders have tons of Christmas traditions to inspire you. Start with wool Christmas sweaters, then move onto other jovial winter clothes and accessories. You’ll cover all your gift needs in a flash.

Icewear FESTIVAL

Rain or shine, summer in Iceland is a festival. Locals don’t let a little weather get in the way of adventure. It’s the ultimate season for lively town festivals, scenic camping trips, and exploring the country’s breathtaking landscapes. Wherever the summer takes you, Icewear has the perfect gear to keep you stylish, comfortable, and ready for every festival.

Icelandic Wool Sweaters

Discover the heritage of Iceland with Icewear’s traditional patterned wool sweaters. Since 1972, Icewear has designed garments that honor Icelandic knitting traditions while offering modern comfort. The sweaters often feature the iconic Icelandic “Lopapeysa” pattern – a timeless design inspired by nature and Iceland’s ever-changing weather.

Black Sheep collection

Icewear's OEKO-TEX® Certified Outdoor Line Icewear presents Black Sheep Collection with a new environmentally friendly OEKO-TEX 100 quality certified outdoor line. The product line is unique globally with its unique wool blend where the line's clothing is filled with 60gr of Icelandic wool. The garments are therefore light and warm, thanks to the unique qualities of the Icelandic wool. The design is timeless and environmentally friendly, but only high quality materials are used in the line where every detail is well thought out. Designed for Movement The OEKO-TEX 100 STANDARD certified outdoor collection is especially designed for outdoor activities in different weather conditions. The unique qualities of Icelandic wool provide maximum insulation, excellent durability, breathability and exceptional warmth regulation qualities. The exterior of the line is made from recycled materials which ensures agility while being water resistant. The Black Sheep Collection is therefore a revolution for outdoor enthusiasts who want more eco-friendly options and good functionality in different conditions. Environmentally Friendly Icewear’s Black Sheep Collection takes sustainability further with timeless design and durable, high-quality materials. The outdoor line is 100% OEKO-TEX certified, meaning every component—from fabrics to threads—has been tested for up to 350 harmful substances. The outer shell and lining are made from 100% recycled nylon. Since its founding in 1972, wool has been central to Icewear’s design and production. The Black Sheep Collection uses an 80% Icelandic wool / 20% recycled PET-bio polyester insulation, a modern solution that repurposes leftover wool once unsuitable for knitting. OEKO-TEX-100 The collection’s OEKO-TEX 100 certification guarantees that every material—fabrics, threads, elastics, zippers, snaps—has been independently tested and confirmed safe from harmful chemicals. Each garment includes a QR code linking directly to its certification for full transparency. Read more about OEKO-TEX quality certification Icelandic Wool-Fill The Icelandic wool insulation in the Black Sheep Collection is OEKO-TEX 100 certified and globally unique. Icelandic wool has protected locals for centuries, thanks to its dual-layer structure: a coarse inner layer that traps warmth, and longer outer hairs that naturally repel water—keeping wearers warm and dry in changing conditions. Icewear from Iceland since 1972 Founded in the early 1970s as a small wool-knitting factory, Icewear built expertise in Scandinavian yarn traditions and tested its designs in Iceland’s demanding climate. Today, that heritage continues to shape outdoor clothing crafted for durability, comfort, and cold-weather performance.

Warm winter wear for Nordic climates

The Icewear team has the winter experience to know what keeps you warm. Here, you’ll find everything you need for cold weather, from high-performance parkas to base layers and accessories, all designed for lasting warmth. Snowsuits, snowpants and other gear Iceland isn’t the biggest ski destination, but locals and tourists do take to the slopes in areas close to Reykjavik and for example Akureyri in the north. Beyond the resorts, Icelanders and tourists alike explore glaciers and other icy terrains. These conditions all demand clothing made to perform. Enter: Icewear’s warm winter clothing. Experience the level of quality you feel, even when ice, rain, or the coldest wind sweeps across the tundra. Base layers for optimal warmth Merino wool base layers—including tops, long johns, and undergarments—are the secret ingredient to regulating body temperature in the winter. Layering keeps you warm without overheating because the ultra-fine and soft Merino fibers wick moisture and keep you warm, even when wet. Base layers are how you make the difference between “I’m fine” and feeling truly comfortable. Learn more about layering on the Icewear blog. Wool ski sweaters: the heart of winter warmth Winterwear comes full circle with Icewear’s traditional wool sweaters. For over a thousand years, Icelanders have trusted the unique dual-fiber warmth of Icelandic wool, and with these traditional Scandinavian sweater designs, you can carry a piece of Icelandic heritage with you on every winter adventure. Warm winter accessories Even the toughest winter coat can’t do the job alone. The right winter accessories offer total comfort, not to mention convenience and safety. Icewear’s wool hats stay warm even when they’re wet, and waterproof ski gloves are insulated for maximum protection. Hiking gear includes crampons and headlines for every imaginable landscape. Winter accessories are the small but crucial details that make the difference in winterwear. Parkas and insulated winter coats A well-made parka balances insulation, wind resistance and breathability. Icewear has engineered a full range of high-quality parkas with different insulation weights and fill options, including Icewear’s own innovative Icelandic wool insulation. Discover the parka that meets your winter head-on. Does it snow in Iceland? Iceland’s winters include snow-covered landscapes, cozy cabins, and breathtaking views of the Northern Lights. But the climate is moderated by ocean currents that keep it milder than you might think. Traveling to Iceland in the winter does mean you’ll face the cold, but with the right winterwear you can take it all in.

Sale

Discover a wide range of outdoor clothing and wool products at discounted prices in our outlet stores. Enjoy, for example, added deals on coats, jackets, pants, and winter accessories for adults and for kids. Visit Icewear outlet stores at Laugavegur 91 and Fákafen 9 in Reykjavík, or shop a selection of outlet items online at the Icewear web store. Men and Women Kids and Accessories If you’re on the lookout for the highest-quality wool products and outdoor clothing, the Icewear Outlet is where you’ll find everything you need. Outlet stores are open daily (and you can find opening hours the website).

Icelandic Wool Insulated Clothing

You’re about to re-discover the performance power of wool. Not all winter coats are created equal. Synthetic insulation has dominated outdoor gear for decades, but Icewear redefined what a winter coat, insulated vest, or wool poncho can do. It started years ago. Since 2021, Icewear has been integrating Icelandic wool-based insulation into a growing line of products, raising the bar for winter gear performance. Icewear is the first brand in the world to create wool-insulated coats and other winter outerwear using Icelandic wool as the primary filling, offering superior thermoregulation, breathability, anti-bacterial qualities, fire retardance and water resistance—all the natural benefits of Icelandic wool. Icelandic wool has long been used in base and mid-layers, but it wasn’t tough enough for the role of a winter coat. That’s why Icewear’s wool insulation innovation is such a big deal: using excess natural wool from yarn production, Icewear created a way to use that wool as insulation. Wool insulation is a naturally superior performance fiber, and it’s far more sustainable to make. It’s also completely reusable. Icelandic wool insulation is a game-changer in the industry and an ecological statement for wearers. The production process Wool-based filling was made possible due to a groundbreaking new process in wool production. The innovation by Icewear combined, for the first time, the natural benefits of Icelandic wool with the tough shells and water and windproof treatments associated with the best outerwear. By combining Icelandic wool (80%) with bio-polyester (20%), Icewear turned to nature’s first performance fiber as the answer for superior winterwear. Everyday wear that uses wool insulation was then developed when Icewear refined the production process to allow for multiple insulation thickness options. By sourcing wool locally in Iceland for its insulation, Icewear made its priority of sustainability clear. Icewear believes so strongly in this material that whole new collections were built around it, like the Black Sheep Collection below. Icelandic wool blend coats and outerwear Wool socks and sweaters have kept us warm for centuries, and now Icewear’s wool-filled outerwear takes warmth and performance to a whole new level. Icelandic wool sweaters earned their centuries-old reputation thanks to their performance (not just their craftsmanship). And now, Icewear’s wool-filled jackets are the version 2.0 of those traditional Icelandic sweaters, offering all the same natural benefits. FAQ

Icewear restores the oldest store on Laugavegur

Reykjavík's retail history began at Laugavegur 1 Icemart, operated by Icewear, has been housed at Laugavegur 1 since 2015. Icewear is now restoring the building in collaboration with the Cultural Heritage Agency of Iceland. The project's architect, Davíð Pitt, has focused the design on preserving the building's original appearance. Click here for the Icelandic version. The oldest commercial building on Laugavegur The street Laugavegur holds a special place in the nation's fight for independence. Icelandic merchants began trading there as a direct response to foreign control of the Kvos district, and the street has never stood still since. Buildings have been altered, moved, or demolished, and new ones built in their place. Today it holds examples of nearly every architectural style known in Iceland over the past 140 years. Few buildings on the street carry more history. Laugavegur 1 is among Reykjavík's oldest structures, the second oldest still standing east of the stream. Once one of the country's grander residences, it was home to powerful men for nearly half a century. 1848 German carpenter and painter Gustav Ahrenz builds Laugavegur 1, the first house built on the street. Ahrenz had previously worked on the expansion of the Cathedral (Dómkirkjan) and also built Lækjargata 4, now standing at Árbær Open Air Museum, and the Dutch mill in Bakarabrekka. Initially numbered 2B on the Arnarhóll plot, the house is considered one of the country's larger buildings of its time, when most people still lived in turf houses. Laugavegur 1 is built of timber framing, filled in with brick and rubble stone, clad in timber on the outside, with square stone slabs on the roof. 1850 High Court Judge Jón Pétursson, later Chief Justice, buys the house and moves in with his family. For the next half century, the house is known as "Assessorshúsið." 1864 Judge Jón adds a small extension to the north side of the house, a change that is still evident in later years. 1898 By the end of the century, the house has been modernized. The old six-pane windows have given way to cross windows, a triple cross window now sits on the front facade, and corrugated iron has replaced the timber cladding. The stone roof slabs, however, remain well into the 20th century. 1903 A shop moves into the building, the first of its kind on Laugavegur. This marks the beginning of an unbroken retail history that continues to this day. 1915 The store Vísir begins operating at Laugavegur 1, remaining there continuously for a century. 2015 Vísir closes after a hundred years of continuous operation at the same location. Retail continues in the building, however, as Icemart moves in, and Laugavegur 1 remains, to this day, the street's first and oldest commercial building. Looking ahead In collaboration with the Cultural Heritage Agency, the building is being restored with respect for its history. The original house will be allowed to shine once again, while a new building rises at the back of the lot, with retail space on the ground floor and basement, and guest apartments on the second floor. So begins a new chapter in the building's story, one where past and future meet, and Laugavegur 1 continues to be part of a living commercial street.

Hiking gear for outdoor adventures

Hiking in Iceland: What to wear when hiking in Iceland The trick to dressing for the Icelandic climate is to be prepared for quick weather changes. Dressing in layers for example is essential, as well as choosing the right kind of materials. The right clothing helps staying warm, but avoids overheating too. Good hiking pants should be durable, comfortable, and provide protection from the environment you're exploring. Icewear offers a great selection of hiking pants with various features, ranging from lightweight, zip-off pants for warmer conditions to waterproof and durable options. Hiking gear for the outdoor enthusiast Icewear has a big collection of high quality hiking gear to enjoy Iceland in all its beauty. Many famous trails are available almost all year round and some of them are just outside of the city limits. When it comes to hiking, the right clothing can make all the difference. One common challenge is inadequate layering, wearing too much can lead to overheating or excessive sweating, not enough layers will leave you cold. A proper system includes a moisture-wicking base layer, an insulating mid-layer, and a weather-resistant outer shell to regulate temperature and comfort. This applies in particularly to Iceland where the weather seems to change every 5 minutes. Finding the right clothing is one thing, next step will be to choose the right sizes for your body type. Poorly fitting clothing or rough seams may lead to chafing and discomfort on longer hikes. Areas like the inner thighs, underarms and shoulders are most vulnerable. Choosing seamless, well-fitted garments and using anti-chafing balms can help prevent irritation. This will help in terms of mobility too, since clothing can slow down hikers when the outfit is too bulky or the gear is heavy. Opting for lightweight, packable clothing reduces unnecessary weight for a more enjoyable hiking adventure. Switchback hiking in Iceland Iceland might not be known for it´s mountains, but it can be challenging to walk up the various hills and peaks. Here´s where switchback hiking comes in; zigzag up or down a steep slope rather than going straight. This technique reduces the incline's difficulty and minimizes erosion, which is an important topic in Iceland. When going uphill, not just clothing needs to fit well. Footwear is another common pain point, especially blisters caused by socks and boots. Ill-fitting shoes, friction, and moisture all contribute to unwelcome blisters. The solution here is to wear shoes that are properly broken in, moisture-wicking socks, and consider using blister-prevention tape. Drop by an Icewear store for more hiking clothing tips, and stay comfortable on any trail you set out on.

Wet conditions call for reliable rainwear

Long raincoats, ponchos, and water resistant pants One thing makes all the difference when you spend extended time outdoors. Whether on a hike or out sightseeing, you need dependable rainwear—or your excursion could end up ruined. Icewear understands your need to keep going, and the in-house design team is no stranger to intense (and inopportune) rain. From day-long downpour to misty morning hikes, Iceland’s rugged landscape taught the team everything there is to know about functional rain gear. Woman's raincoats and rainwear Icewear’s women’s waterproof pants and jackets feature sleek designs matched by performance-driven details. Each piece is made for movement so you can keep exploring, chasing the perfect view, or commuting while staying warm and dry. Rain clothing and jackets for men Find the best waterproof pants or raincoat for men right here. Men’s rain clothing by Icewear is completely waterproof to keep you hiking ridgelines or moving around the city. These articles and accessories include everything you need. Know the difference: waterproof, water-repellent, and water-resistant All waterproof and water-resistant rainwear is water-repellent. Read that again. “Water-repellent” is the measure, and gear labeled as waterproof or water-resistant tells you how repellent that article is. To make outerwear water-repellent, a DWR or PU treatment is added to the shell or infused with the article’s fibers. Water-resistant outerwear is designed to resist contact with light water (rain showers, snow flurries). Outerwear labeled as “waterproof” gives you the highest level of water protection. Kids rainwear Kids should be free to run, climb, and explore, which is why the perfect children’s rain jacket is a must. Icewear’s rain wear for kids is windproof, waterproof, and made for serious play. With adjustable fits and reflective details, kids stay safe and comfortable no matter what. Rain accessories Accessories for rainy days offer you added comfort and convenience that you’ll be grateful for. Icewear’s rain accessories include water resistant gloves filled with Icelandic wool, waterproof bucket hats, mittens, wool socks, and more. Remember that wool is naturally water-repelling and antibacterial. Most importantly, wool still retains warmth, even when wet. How rainwear is made matters Different Icewear rain products are made with PU coating (completely waterproof, but non-breathable) and others are made with DWR coating (which repels water, but is breathable). Explore the most popular products to find exactly what you need. Planning your trip to Iceland: expect wind and rain If you’re traveling to Iceland, the gear you pack will make all the difference in how much fun you have. The right rainwear will secure your optimal experience as you explore Iceland’s waterfalls, volcanic trails and more. A quality rain jacket, waterproof pants, and even water resistant sweaters (think Icelandic wool) will play a role in your trip’s success, so make your selections now. Read more about what to expect when traveling to Iceland so you can jumpstart your packing list and learn exactly what the weather might have in store.

Witness Iceland’s historic total solar eclipse

For the first time since 1954, a total solar eclipse will sweep across Iceland. Even more remarkably, it will be visible from Reykjavík for the first time in nearly 600 years. Make it a memory Icewear’s special solar eclipse 2026 collection includes a limited-edition T-shirt, hoodie, baseball cap, beanie, and official eclipse viewing glasses. Share your photos with Icewear on social media and be a part of Icelandic history. Why is this solar eclipse so special? FAQs