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Swimsuits and swim essentials

In Iceland, water is always part of the adventure Traveling to Iceland, you have every reason to pack a swimsuit. This is the country where warm water rises naturally from the earth, and where outdoor public pools stay open all year long. Geothermal heat is part of everyday life in Iceland, as is swimming, so you’ll want to come prepared. Iceland’s swimming pools, hot tubs, geothermal lagoons and hot springs await Nearly every town in Iceland has a geothermal-heated public pool. Most are outdoors, and most stay open year-round. Many include multiple hot tubs kept at different temperatures, where you can move between warm and cool water. Clearly, you’ll want to come to Iceland with bathing suits. Here are your first essentials: Swimwear and more essentials you’ll get plenty of use from Iceland’s geothermal culture changes the way people think about swimming, because it’s more than a seasonal pastime. No matter when during the year you come to Iceland, you’ll want to come prepared.

Icemart souvenirs: Take Iceland home with you

Your collection of souvenirs from Iceland Icemart offers you an expansive selection of Icelandic souvenirs inspired by everything that makes the country unforgettable. With unmatched variety, you’re sure to find the best gifts and keepsakes. Find meaningful gifts and the perfect souvenirs and keepsakes from Iceland that bring you back time and again. You’ll find small statues, fridge magnets, keychains, stuffed animals, Icelandic salt and other kitchen souvenirs, and so much more. Take your time browsing and enjoy a little lasting wonder. Icelandic souvenirs: made from memories Some pieces are meant to be given, and others are impossible to part with. In either case, each item in the Icemart catalog offers a strong and lasting connection to Iceland. From the makers of Icewear Icemart is part of Icewear, an Icelandic company with over 50 years of experience designing and producing outerwear and wool clothing shaped by Iceland’s environment and culture. Icewear brings the same attention to detail, sourcing knowledge, and local insights to every item at Icemart. Great fit for your home, but not your suitcase? Keep Icemart within reach and come back to the website for the souvenirs that stayed on your mind (but wouldn’t fit in your suitcase). Looking for more gift ideas for that special someone, or a treat for yourself? The Icewear gift guide is a great place to find inspiration and covers everything from warm Icelandic knitwear and outdoor gear. If you have not found what you are looking for here, it might just be waiting for you there. Check out the Icewear gift guide.

Gift ideas from Iceland

Gift ideas Icewear offers a great selection of gifts for the whole family, big and small, for occasions like Christmas, birthdays, graduations, weddings and more. Warm and cozy socks, hats, gloves or scarves are classic and useful gifts for all ages. A more substantial gift could be anything from warm coats to outdoor gear such as hiking backpacks, walking poles and footwear. For him and her Give the person in your life the gift of staying warm and comfortable, wherever their activities take them. For over a thousand years, Icelanders have trusted the unique dual-fiber warmth of Icelandic wool, and with these traditional Scandinavian sweater designs, your special someone can carry a piece of Icelandic heritage on every adventure. Icewear offers a wide selection of accessories including gloves, beanies, scarves, wool socks and more — designed to provide warmth, durability and everyday style in the cold. Gifts for the children Wool that keeps generation after generation warm. Consider wool when shopping a gift from Iceland. In today’s Nordic sweaters for kids, wool naturally regulates body temperature, wicks away moisture, and fights bacteria to keep kids warm and well. Winter pants and coats are great larger gifts for children. You can also find light jackets and jogging pants which are always popular gifts for 10 years old and younger. A wide selection of smaller gifts like headbands, hats or gloves always come in handy, too. Icewear Wish List Icewear members can create a Wish List and share it with their friends and family. All you have to do is log in to your account and click the heart next to the product you want to add to your wish list. When you’re ready, click Share List to generate a link you can send to friends and family to make their gift shopping easier. Icewear giftcard The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers a traditional gift card and an electronic gift card, both valid in stores. Icewear’s corporate service provides tailored solutions for businesses of all sizes, including tourist and conference groups. Icewear can easily provide large quantities of the same sweaters, hats, or other products for a group—you just need to contact the team in time. For inquiries, please contact sala@icewear.is. Icemart souvenirs & keepsakes from Iceland Know someone who's been to Iceland, or someone who's always dreamed of going? Icemart is an Icelandic gift and souvenir shop offering a wide range of Iceland-inspired gifts, from playful puffin figurines and Viking-inspired keepsakes to cosy soft toys and beautifully packaged Icelandic sea salt. Whether you're looking for a classic Iceland fridge magnet or a handpicked keepsake, these are the gifts that sit on shelves, spark conversations, and keep Iceland close long after the trip is over. You can find Iceland souvenirs and gifts at Icemart's souvenir collection.

Wet conditions call for reliable rainwear

Long raincoats, ponchos, and water resistant pants One thing makes all the difference when you spend extended time outdoors. Whether on a hike or out sightseeing, you need dependable rainwear—or your excursion could end up ruined. Icewear understands your need to keep going, and the in-house design team is no stranger to intense (and inopportune) rain. From day-long downpour to misty morning hikes, Iceland’s rugged landscape taught the team everything there is to know about functional rain gear. Woman's raincoats and rainwear Icewear’s women’s waterproof pants and jackets feature sleek designs matched by performance-driven details. Each piece is made for movement so you can keep exploring, chasing the perfect view, or commuting while staying warm and dry. Rain clothing and jackets for men Find the best waterproof pants or raincoat for men right here. Men’s rain clothing by Icewear is completely waterproof to keep you hiking ridgelines or moving around the city. These articles and accessories include everything you need. Know the difference: waterproof, water-repellent, and water-resistant All waterproof and water-resistant rainwear is water-repellent. Read that again. “Water-repellent” is the measure, and gear labeled as waterproof or water-resistant tells you how repellent that article is. To make outerwear water-repellent, a DWR or PU treatment is added to the shell or infused with the article’s fibers. Water-resistant outerwear is designed to resist contact with light water (rain showers, snow flurries). Outerwear labeled as “waterproof” gives you the highest level of water protection. Kids rainwear Kids should be free to run, climb, and explore, which is why the perfect children’s rain jacket is a must. Icewear’s rain wear for kids is windproof, waterproof, and made for serious play. With adjustable fits and reflective details, kids stay safe and comfortable no matter what. Rain accessories Accessories for rainy days offer you added comfort and convenience that you’ll be grateful for. Icewear’s rain accessories include water resistant gloves filled with Icelandic wool, waterproof bucket hats, mittens, wool socks, and more. Remember that wool is naturally water-repelling and antibacterial. Most importantly, wool still retains warmth, even when wet. How rainwear is made matters Different Icewear rain products are made with PU coating (completely waterproof, but non-breathable) and others are made with DWR coating (which repels water, but is breathable). Explore the most popular products to find exactly what you need. Planning your trip to Iceland: expect wind and rain If you’re traveling to Iceland, the gear you pack will make all the difference in how much fun you have. The right rainwear will secure your optimal experience as you explore Iceland’s waterfalls, volcanic trails and more. A quality rain jacket, waterproof pants, and even water resistant sweaters (think Icelandic wool) will play a role in your trip’s success, so make your selections now. Read more about what to expect when traveling to Iceland so you can jumpstart your packing list and learn exactly what the weather might have in store.

Norwegian Sweaters

Icewear's Norwegian-style sweaters combine tradition with modern comfort in a unique way. Inspired by classic Nordic patterns and Icelandic nature, these sweaters are adorned with timeless patterns that have followed Nordic craft traditions for centuries. They are made of warm and durable materials, designed for Icelandic weather, whether you're in the city or in the wilderness.

Icewear: a world of outdoor clothing

When visiting Iceland, there are different kinds of souvenirs people pick up along the way. Some of them are in the form of ultra-warm, traditional wool sweaters that wrap you in memories for years to come. Others are high-performance outdoor gear for hiking and other outdoor adventures. Still others are small keepsakes to take home as gifts. Icewear is the manifestation of this variety with multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also offers a range of street clothing and sportswear. The Icewear flagship store is situated downtown Reykjavik. Located at Laugavegur 91, and it’s definitely worth a visit for anyone passing through the city. Icewear Icewear is a leading outerwear brand in Iceland that began in 1972, committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to suit the unpredictable Icelandic weather. Asolo & Salewa shoes Asolo is a leading Italian shoe brand that specializes in producing shoes optimized for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975. Salewa engineers technical shoes for outdoor sports with a unique combination of traditional materials and progressive design. Their footwear uses different activity-specific profiles, each with its unique balance of grip, traction, and stability. Together, these two top performance shoe brands offer an expansive catalog of trekking boots with modern, waterproof, breathable designs that are equal to none. Salewa clothing Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike. Icemart souvenirs Icemart Souvenirs is part of the Icewear family of brands. If you have any space left in your luggage after your trek through the store, you’ll find the Icemart Souvenirs section filled with sweet treats, traditional Icelandic products, and memorabilia featuring the incredible sights of Iceland. There are multiple devoted Icemart Souvenirs stores, where you can browse a mind-boggling collection of mementos to take home for friends and family—and for yourself. Fjällräven Based in Sweden, Fjällräven is a Scandinavian brand that Icewear features because of its expertise in outdoor equipment. The clothing and bags by Fjällräven are of exceptional quality, and the materials used are also ethically sourced. Committed as much to sustainable practices as they are to industry-leading quality, any Fjällräven item you pick up in an Icewear store will become an integral part of your outdoor adventures. Helly Hansen Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.

Sale

Discover a wide range of outdoor clothing and wool products at discounted prices in our outlet stores. Enjoy, for example, added deals on coats, jackets, pants, and winter accessories for adults and for kids. Visit Icewear outlet stores at Laugavegur 91 and Fákafen 9 in Reykjavík, or shop a selection of outlet items online at the Icewear web store. Men and Women Kids and Accessories If you’re on the lookout for the highest-quality wool products and outdoor clothing, the Icewear Outlet is where you’ll find everything you need. Outlet stores are open daily (and you can find opening hours the website).

Hiking gear for outdoor adventures

Hiking in Iceland: What to wear when hiking in Iceland The trick to dressing for the Icelandic climate is to be prepared for quick weather changes. Dressing in layers for example is essential, as well as choosing the right kind of materials. The right clothing helps staying warm, but avoids overheating too. Good hiking pants should be durable, comfortable, and provide protection from the environment you're exploring. Icewear offers a great selection of hiking pants with various features, ranging from lightweight, zip-off pants for warmer conditions to waterproof and durable options. Hiking gear for the outdoor enthusiast Icewear has a big collection of high quality hiking gear to enjoy Iceland in all its beauty. Many famous trails are available almost all year round and some of them are just outside of the city limits. When it comes to hiking, the right clothing can make all the difference. One common challenge is inadequate layering, wearing too much can lead to overheating or excessive sweating, not enough layers will leave you cold. A proper system includes a moisture-wicking base layer, an insulating mid-layer, and a weather-resistant outer shell to regulate temperature and comfort. This applies in particularly to Iceland where the weather seems to change every 5 minutes. Finding the right clothing is one thing, next step will be to choose the right sizes for your body type. Poorly fitting clothing or rough seams may lead to chafing and discomfort on longer hikes. Areas like the inner thighs, underarms and shoulders are most vulnerable. Choosing seamless, well-fitted garments and using anti-chafing balms can help prevent irritation. This will help in terms of mobility too, since clothing can slow down hikers when the outfit is too bulky or the gear is heavy. Opting for lightweight, packable clothing reduces unnecessary weight for a more enjoyable hiking adventure. Switchback hiking in Iceland Iceland might not be known for it´s mountains, but it can be challenging to walk up the various hills and peaks. Here´s where switchback hiking comes in; zigzag up or down a steep slope rather than going straight. This technique reduces the incline's difficulty and minimizes erosion, which is an important topic in Iceland. When going uphill, not just clothing needs to fit well. Footwear is another common pain point, especially blisters caused by socks and boots. Ill-fitting shoes, friction, and moisture all contribute to unwelcome blisters. The solution here is to wear shoes that are properly broken in, moisture-wicking socks, and consider using blister-prevention tape. Drop by an Icewear store for more hiking clothing tips, and stay comfortable on any trail you set out on.

OEKO-TEX® STANDARD 100 Certified Products

Majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification is a third-party confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide, ensuring that products are tested for over 350 substances and are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent party, neither the brand itself nor the manufacturer. Every component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.

Icelandic Wool Insulated Clothing

You’re about to re-discover the performance power of wool. Not all winter coats are created equal. Synthetic insulation has dominated outdoor gear for decades, but Icewear redefined what a winter coat, insulated vest, or wool poncho can do. It started years ago. Since 2021, Icewear has been integrating Icelandic wool-based insulation into a growing line of products, raising the bar for winter gear performance. Icewear is the first brand in the world to create wool-insulated coats and other winter outerwear using Icelandic wool as the primary filling, offering superior thermoregulation, breathability, anti-bacterial qualities, fire retardance and water resistance—all the natural benefits of Icelandic wool. Icelandic wool has long been used in base and mid-layers, but it wasn’t tough enough for the role of a winter coat. That’s why Icewear’s wool insulation innovation is such a big deal: using excess natural wool from yarn production, Icewear created a way to use that wool as insulation. Wool insulation is a naturally superior performance fiber, and it’s far more sustainable to make. It’s also completely reusable. Icelandic wool insulation is a game-changer in the industry and an ecological statement for wearers. The production process Wool-based filling was made possible due to a groundbreaking new process in wool production. The innovation by Icewear combined, for the first time, the natural benefits of Icelandic wool with the tough shells and water and windproof treatments associated with the best outerwear. By combining Icelandic wool (80%) with bio-polyester (20%), Icewear turned to nature’s first performance fiber as the answer for superior winterwear. Everyday wear that uses wool insulation was then developed when Icewear refined the production process to allow for multiple insulation thickness options. By sourcing wool locally in Iceland for its insulation, Icewear made its priority of sustainability clear. Icewear believes so strongly in this material that whole new collections were built around it, like the Black Sheep Collection below. Icelandic wool blend coats and outerwear Wool socks and sweaters have kept us warm for centuries, and now Icewear’s wool-filled outerwear takes warmth and performance to a whole new level. Icelandic wool sweaters earned their centuries-old reputation thanks to their performance (not just their craftsmanship). And now, Icewear’s wool-filled jackets are the version 2.0 of those traditional Icelandic sweaters, offering all the same natural benefits. FAQ Will wool insulation clump when washing? No, and wool insulated clothing rarely needs washing anyway. When you do wash a wool-filled article, treat it like a wool sweater: wash with a wool-safe soap, then lay it flat to dry. Get more wash and care instructions on the website. Is wool insulation warm enough for me? Icelandic wool insulation in some cases is similar to other types of insulation, and in other cases it’s warmer. Read more about the warmest materials and how well they retain heat. To make sure you find the best suited product for you, Icewear’s collection of wool insulated clothing has various levels of insulation that offer different levels of warmth. The lightest-weight layers are made into wool sheets of three different thicknesses: 60gr/m2 100gr/m2 200gr/m2 Then, there are also products where the wool insulation material is blown directly into jackets, making for puffier and even warmer filling. Different products use different insulation thickness to meet every wearer’s requirements. Insulation is blown into the shell, similar to how down feather coats are made. The result? You have a range of products of varying thickness available to you. Whatever your preference or environment, you can find the perfect product. Learn more about layering for changing weather on the website. What is the OEKO-TEX® standard, exactly? The OEKO-TEX® standard certifies that each element of a piece of clothing has been tested for harmful materials according to strict international regulations. The analysis is performed by an independent company. Read more about OEKO-TEX® STANDARD 100. How are these products both sustainable and environmentally-friendly? These products use renewable and bio-degradable materials, making the collection a springboard of sustainable choices in a market saturated with synthetic insulation. Wool-insulated products by Icewear are also produced without the use of harmful chemicals. And, happily for Icelandic sheep farmers, Icewear’s unique production process uses much more of the wool than yarn or fleece manufacturing, meaning far less wool goes to waste during production. This is definitely a movement you want to be a part of.

Christmas sweaters and gifts 2026

When searching for Christmas gift ideas, the right starting point can make the difference between a quickly-completed shopping list and a tedious search you’re never quite satisfied with. You can count on these festive gift ideas from Icewear, because with 13 Santas and a Christmas cat, Icelanders have tons of Christmas traditions to inspire you. Start with wool Christmas sweaters, then move onto other jovial winter clothes and accessories. You’ll cover all your gift needs in a flash.

Festival

Icewear FESTIVAL á Þjóðhátíð í Eyjum Icewear has designed special FESTIVAL merchandise for Þjóðhátíð in the Westman Islands 2025, called Þjóðhátíð, as Icewear is one of the main sponsors of the festival. The festival products will be available in limited quantities and sold in selected stores both in the capital area and the countryside, as well as online. The products will also be sold during Þjóðhátíð at the Icewear store in the Westman Islands and in a pop-up Icewear shop in the valley.