Iceland blog articles and news announcements

Sleeping in Merino wool Nordic socks

Warmth helps you maintain a comfortable body temperature while also optimizing blood flow, leading to better sleep and a more effective regeneration cycle each night.

Norwegian Clothing: Scandinavian sweater design explained

Traditional Nordic designs are famously dressy. This hidden gem is suited to keep you feeling warm and looking classy!

Icelandic hunters found a live sheep buried under snow

From a small hole in a mound of packed snow and frost, the two hunters saw something move. It had a fairy-tale-like quality about it, like no form either could recognize.

A breakthrough in outdoor clothing: Wool insulation

This innovation makes wool production more sustainable, gives back to farmers, and keeps people comfortable in changing environments

Merino wool guide

Merino wool embraces you in the caress of a fine, soft fiber. What makes Merino wool unique is also what makes it perfectly suited for base layers and anything that requires a full range of movement. In outdoor wear, Merino wool is a game-changer.