Iceland blog articles and news announcements

Norwegian Clothing: Scandinavian sweater design explained

Traditional Nordic designs are famously dressy. This hidden gem is suited to keep you feeling warm and looking classy!

Icelandic hunters found a live sheep buried under snow

From a small hole in a mound of packed snow and frost, the two hunters saw something move. It had a fairy-tale-like quality about it, like no form either could recognize.

A breakthrough in outdoor clothing: Wool insulation

This innovation makes wool production more sustainable, gives back to farmers, and keeps people comfortable in changing environments

Merino wool guide

Merino wool embraces you in the caress of a fine, soft fiber. What makes Merino wool unique is also what makes it perfectly suited for base layers and anything that requires a full range of movement. In outdoor wear, Merino wool is a game-changer.

man and horse walking in black beach in Vík í Mýrdal

Road trip to the south of Iceland: Icewear Vík í Mýrdal

The southern coast of Iceland is picturesque. In fact, it’s one of the most popular parts of the country that tourists visit.