Icewear X Iceland Fashion Week

Iceland Fashion Week took place on September 5–6, 2025, at Askja, the Mercedes-Benz dealership in Reykjavík. The festival was conceived as a creative platform where international designers, artists, models, and other creative forces came together to showcase innovation in fashion and art.

Among the Icelandic brands represented, Icewear stood out with its unique approach to combining tradition and modernity. The company presented its revolutionary Icelandic wool insulation clothing, designed to merge sustainability, functionality, and style. Alongside this innovation, Icewear also showcased a range of outdoor clothing that highlighted the brand’s commitment to creating apparel suitable for both Iceland’s rugged landscapes and urban lifestyles.

Icewear's Runway Apparel

Brynjudalur Icelandic wool knitted classic sweater
Brynjudalur

Icelandic wool knitted classic sweater

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BlackSheep long skirt Icelandic wool insulation
Blacksheep

Long skirt icelandic wool insulation

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Brynjudalur Icelandic wool knitted hooded sweater
Brynjudalur

Icelandic wool knitted hooded sweater

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Lukka Icelandic wool sheep sweater
Lukka

Icelandic wool sheep sweater

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BlackSheep men´s Icelandic wool lined jackets
Blacksheep

Men´s icelandic wool lined jackets

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Snjófjöll long down coat
Snjófjöll

Long down coat

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Snjófjöll Icelandic wool filles pants
Snjófjöll

Icelandic wool filles pants

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Hergilsey Womans Wool Cropped Vest
Hergilsey

Womans wool cropped vest

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BlackSheep skirt filled with Icelandic wool
Blacksheep

Skirt filled with icelandic wool

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Furulundur Alpaca wool balaclava
Furulundur

Alpaca wool balaclava

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The event marked an important step in establishing Iceland Fashion Week as a recurring international meeting point for creativity, fashion technology, and cultural exchange.

Photographs taken by the photographer Narun Nevader.