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Saga Nordic Design

Bring a Saga home and save 19.35% on city prices Saga Nordic is located in Keflavík Airport's main shopping and dining area. The store offers a carefully curated selection of Icelandic giftware, handicrafts, wool products, and design, alongside popular Nordic design products from Epal. Your trip through Iceland doesn't have to end at the gate. Bundle up and save 19.35% on city prices. Wool and apparel at KEF airport From handknitted woolens steeped in tradition to modern, fashion-forward accessories and premium designs, the Saga Nordic's range showcases the very best of Icelandic and Nordic craftsmanship and timeless style from various brands. Nordic and Icelandic design from Epal A curated selection of Icelandic and Nordic design from Epal such as puffin-themed tea towels and napkins (Íslandslundi, Pride lundi, Taupoki Reykjavik), the Mee Mee box, and the Epal bath line . The selection will also include Skandinavisk scented candles, Novoform wooden sculptures, Zuny bookends, Kids by Friis wall hangings, Norman Copenhagen wading birds, 24 Bottles water bottles, Rosendahl's Kay Bojesen pieces, Design Letters mugs, Sebra children's toys, and Lego mugs. Icelandic handicrafts and design Saga Nordic's selection highlights the artistry, raw natural elements, and elegance of authentic Icelandic craftsmanship. Souvenirs, jewelry & games At Saga Nordic, you can find a specially selected range of unique Icelandic treasures from exceptional local brands. Ugla Handverk offers coasters, magnets, and keychains featuring handcraft with an Icelandic touch. If you want to learn some of the language, Speak Like the Locals provides games that teach you a few words and guarantee a lot of laughs in Icelandic. For high-quality home products, Lumo Casa crafts items made from Icelandic lava, such as whiskey stones for those who like their drink slow and cold. If you are looking for gifts, MyConceptStore features cards and other playful design pieces, while Sign offers handmade, high-quality jewelry inspired by the extreme beauty and mystery of Icelandic nature. Local tastes from Iceland Saga Nordic also provides a range of local tastes, bringing you the very best of Iceland's unique flavors. Discover Umami, a salt crafted for flavor and harvested from the crisp, clean waters surrounding Iceland. You will also find Urta, which offers a delicious fusion of organic Icelandic herbs, gourmet salts, and artisanal chocolates. Icewear stores in Iceland There´s more! Have a look at all Icewear´s stores and opening hours.

Base Layers

In Iceland’s ever-changing climate, layering is the smartest way to dress for the outdoors. Each layer works together to regulate body temperature and keep you comfortable in all weather conditions. The base layer is worn closest to the skin and plays a crucial role in moisture management by drawing sweat away from the body. Without proper moisture control, sweat cools on the skin, lowering body temperature and causing discomfort. Therefore, a high-quality base layer is important to keep you dry, warm, and ready for all adventure. Choosing the Right Base Layer Selecting the right base layer material is essential for performance and comfort. Icewear base layers are crafted from high-quality merino wool, an ideal choice for outdoor activities. Merino wool is lightweight, soft against the skin, and naturally regulates body temperature while effectively wicking moisture away. It also features antibacterial properties that reduce odors, meaning garments can often be aired out instead of washed which is perfect for travel and extended outdoor use. You can read more about merino wool and different types of materials on the Icewear blog. Icewear's Base Layer Collections Hvítanes, Svartanes, Skóganes and Drangsnes are Icewear’s base layer collections made out of merino wool. The word nes means a headland in Icelandic, commonly used in place names to describe land reaching into the sea. Icewear uses it to reflect the rugged Icelandic landscapes that inspire each collection.

Icemart souvenirs: Take Iceland home with you

Your collection of souvenirs from Iceland Icemart offers you an expansive selection of Icelandic souvenirs inspired by everything that makes the country unforgettable. With unmatched variety, you’re sure to find the best gifts and keepsakes. Find meaningful gifts and the perfect souvenirs and keepsakes from Iceland that bring you back time and again. You’ll find small statues, fridge magnets, keychains, stuffed animals, Icelandic salt and other kitchen souvenirs, and so much more. Take your time browsing and enjoy a little lasting wonder. Icelandic souvenirs: made from memories Some pieces are meant to be given, and others are impossible to part with. In either case, each item in the Icemart catalog offers a strong and lasting connection to Iceland. From the makers of Icewear Icemart is part of Icewear, an Icelandic company with over 50 years of experience designing and producing outerwear and wool clothing shaped by Iceland’s environment and culture. Icewear brings the same attention to detail, sourcing knowledge, and local insights to every item at Icemart. Great fit for your home, but not your suitcase? Keep Icemart within reach and come back to the website for the souvenirs that stayed on your mind (but wouldn’t fit in your suitcase). Looking for more gift ideas for that special someone, or a treat for yourself? The Icewear gift guide is a great place to find inspiration and covers everything from warm Icelandic knitwear and outdoor gear. If you have not found what you are looking for here, it might just be waiting for you there. Check out the Icewear gift guide.

Gift ideas from Iceland

Gift ideas Icewear offers a great selection of gifts for the whole family, big and small, for occasions like Christmas, birthdays, graduations, weddings and more. Warm and cozy socks, hats, gloves or scarves are classic and useful gifts for all ages. A more substantial gift could be anything from warm coats to outdoor gear such as hiking backpacks, walking poles and footwear. For him and her Give the person in your life the gift of staying warm and comfortable, wherever their activities take them. For over a thousand years, Icelanders have trusted the unique dual-fiber warmth of Icelandic wool, and with these traditional Scandinavian sweater designs, your special someone can carry a piece of Icelandic heritage on every adventure. Icewear offers a wide selection of accessories including gloves, beanies, scarves, wool socks and more — designed to provide warmth, durability and everyday style in the cold. Gifts for the children Wool that keeps generation after generation warm. Consider wool when shopping a gift from Iceland. In today’s Nordic sweaters for kids, wool naturally regulates body temperature, wicks away moisture, and fights bacteria to keep kids warm and well. Winter pants and coats are great larger gifts for children. You can also find light jackets and jogging pants which are always popular gifts for 10 years old and younger. A wide selection of smaller gifts like headbands, hats or gloves always come in handy, too. Icewear Wish List Icewear members can create a Wish List and share it with their friends and family. All you have to do is log in to your account and click the heart next to the product you want to add to your wish list. When you’re ready, click Share List to generate a link you can send to friends and family to make their gift shopping easier. Icewear giftcard The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers a traditional gift card and an electronic gift card, both valid in stores. Icewear’s corporate service provides tailored solutions for businesses of all sizes, including tourist and conference groups. Icewear can easily provide large quantities of the same sweaters, hats, or other products for a group—you just need to contact the team in time. For inquiries, please contact sala@icewear.is. Icemart souvenirs & keepsakes from Iceland Know someone who's been to Iceland, or someone who's always dreamed of going? Icemart is an Icelandic gift and souvenir shop offering a wide range of Iceland-inspired gifts, from playful puffin figurines and Viking-inspired keepsakes to cosy soft toys and beautifully packaged Icelandic sea salt. Whether you're looking for a classic Iceland fridge magnet or a handpicked keepsake, these are the gifts that sit on shelves, spark conversations, and keep Iceland close long after the trip is over. You can find Iceland souvenirs and gifts at Icemart's souvenir collection.

Swimsuits and swim essentials

In Iceland, water is always part of the adventure Traveling to Iceland, you have every reason to pack a swimsuit. This is the country where warm water rises naturally from the earth, and where outdoor public pools stay open all year long. Geothermal heat is part of everyday life in Iceland, as is swimming, so you’ll want to come prepared. Iceland’s swimming pools, hot tubs, geothermal lagoons and hot springs await Nearly every town in Iceland has a geothermal-heated public pool. Most are outdoors, and most stay open year-round. Many include multiple hot tubs kept at different temperatures, where you can move between warm and cool water. Clearly, you’ll want to come to Iceland with bathing suits. Here are your first essentials: Swimwear and more essentials you’ll get plenty of use from Iceland’s geothermal culture changes the way people think about swimming, because it’s more than a seasonal pastime. No matter when during the year you come to Iceland, you’ll want to come prepared.

Norwegian Sweaters

Icewear's Norwegian-style sweaters combine tradition with modern comfort in a unique way. Inspired by classic Nordic patterns and Icelandic nature, these sweaters are adorned with timeless patterns that have followed Nordic craft traditions for centuries. They are made of warm and durable materials, designed for Icelandic weather, whether you're in the city or in the wilderness.

OEKO-TEX® STANDARD 100 Certified Products

Majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification is a third-party confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide, ensuring that products are tested for over 350 substances and are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent party, neither the brand itself nor the manufacturer. Every component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.

Golf Apparel

Icewear offers excellent outdoor products that are particularly well-suited for golf. The products are designed for those who want to combine mobility, comfort, and protection against Icelandic weather. The garments are made from lightweight and durable materials that provide great stretch, breathability, and water-repellent protection. Whether you’re on the tee in the morning chill or finishing the course in the rain, Icewear keeps you dry and warm for all 18 holes.

From Pálína’s sheep to your sweater

Icelandic wool comes from sheep raised in isolation and shaped by centuries of harsh weather. And, as Icelandic sheep do not naturally shed their wool, they must be sheared regularly as part of proper care. The wool collected during shearing is then transformed into garments rooted in a tradition that dates back to the 9th-century Viking settlement. Every year, on a remote farm in Skeiða- og Gnúpverjahreppur, Pálína Njarðvík, Instagram’s most popular sheep farmer, and her family carry out the timeless ritual of shearing. The wool gathered from this tradition has been used to create two exclusive, limited-edition Icewear sweaters, Elís and Fagradalsfjall. Each piece lets you wear wool that has endured Iceland’s harsh, sub-zero winters, sourced from some of the country’s most beloved and Instagram-famous sheep. Icelandic wool at its peak Icelandic wool is a premium natural fiber from Icelandic sheep, known for its unique dual structure. The soft inner layer, called Þel, provides exceptional warmth and insulation, while the long outer layer, called Tog, is naturally water-resistant and durable. This dual structure makes Icelandic wool lightweight, cozy, and perfectly suited to Iceland’s wet and cold climate. You can read more about what makes Icelandic wool special on the Icewear blog. Each year, shearing takes place in late November on Pálína’s farm, when the sheep are brought indoors for winter. This timing ensures the wool is at its peak quality due to the wool’s harvest at the time when the Þel is at its densest for winter protection, but before the fibers have had a chance to become matted or damaged by a full winter of wear. The limited-edition Icewear sweaters feature wool sheared during the November season, resulting in a "cleaner" separation of fibers during processing, which is why the sweaters feel softer. Why shearing matters for Icelandic sheep Shearing, the seasonal "haircut" is an act of care as for Icelandic sheep, because wool that grows without intervention eventually becomes a heavy, stifling burden. By skilfully removing the wool before new growth begins, farmers prevent "double fleecing," a condition that can compromise an animal's health. This careful work ensures that every sheep remains light, agile, and comfortable throughout the year. Shearing at Pálína's farm is a masterclass in calm, well-organized precision. The sheep are guided individually to the shearing floor, where an experienced team works with practiced efficiency and a gentle touch. Because this is a familiar part of the yearly rhythm, the sheep wait in line with a quiet patience. The manual sorting process for natural color purity Immediately after shearing, the wool is manually sorted by shade to preserve its natural character. The process begins with white wool and concludes with darker tones to prevent color mixing. This meticulous separation allows the Elís and Fagradalsfjall sweaters to showcase the authentic, vibrant Earth tones of the Icelandic sheep and ensures that the best wool continues its journey toward becoming yarn and eventually, it could become your sweater.

Icewear Gift Card

The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers both a traditional gift card and an electronic gift card, both valid in stores and online. Icewear’s corporate service provides tailored solutions for businesses of all sizes. For inquiries, please contact sala@icewear.is.

Greenland Inspired Knitting

Looking at a map, something immediately stands out: Iceland is surprisingly green, while Greenland is largely blanketed by ice, yet their names suggest the opposite. Despite being only about 300 kilometres apart, these two lands share the challenges of life in the freezing North. Design Shaped by the North Iceland and Greenland both face the harsh conditions of the Nordic North, but their climates are very different. Greenland, farther north and mostly covered in ice, is much colder than Iceland. Still, both places need clothing that can handle cold, wind, and isolation. These shared challenges led to strong textile traditions and practical, iconic Nordic garments such as the Lopapeysa. Greenlandic Influence on the Lopapeysa Though it feels like a timeless artifact, the Lopapeysa is actually a product of 20th-century innovation. Its iconic circular yoke, rather than being an ancient Icelandic invention, emerged through mid-century cultural exchange, inspired by the Greenlandic women’s national costume, particularly the nuilarmiut, a vivid beaded collar draped over the shoulders. This visual form was first translated into a knitting pattern by Norwegian designer Annichen Sibbern Bøhn in her 1932 book Strikkeopskrifter, where her “Eskimo” pattern captured the geometric beauty of the Greenlandic collar and introduced the circular yoke to a wider Scandinavian audience. Iceland’s Adaptation and Innovation By the 1950s, the Greenland-style pattern had reached Iceland and appeared in the December 1956 issue of Melkorka magazine as a Grænlenzk peysa or Greenlandic sweater. Icelanders soon adapted the design using lopi, an unspun wool roving that preserves the dual-fibre qualities of Icelandic sheep, creating a garment that was lightweight, exceptionally warm, and weather resistant. Interestingly, while Icelanders first called them "Greenlandic sweaters," neighbours in Sweden and Denmark soon called them "Icelandic sweaters," showing how quickly the design became a symbol of Icelandic identity. For the full story behind the story of the Lopapeysa, check out the Icewear blog. Greenland-Inspired Collaboration Greenland-inspired knitwear continues today through contemporary designs, including Icewear Garn’s collaboration with designer Lisa Sólrun, whose patterns reflect her Greenlandic, Danish, and Faroese heritage. Drawing on the Greenlandic national costume, she reinterprets its traditional patterns and colors, where shades carry deep meaning by region, age, and occasion. From pink in youth to red in maturity and finally to darker tones of red and blue. About the Designer Lísa Sólrun is one of the few knitting designers in Greenland creating patterns. Alongside her creative work, she is a trained occupational therapist, works as an advisor at the Ministry of Health in Greenland, and has an Icelandic partner and five grown children. She learned to knit at just five years old from her grandmother and mother and has been knitting ever since. Encouraged by family and friends, Lisa Sólrun began designing her own patterns in 2021, naming each one after her children and grandchildren and giving every design a deeply personal meaning. Her patterns can be found in the knitting patterns section of the Icewear website, though not all patterns are available in English.

Icewear X Iceland Fashion Week

Iceland Fashion Week took place on September 5–6, 2025, at Askja, the Mercedes-Benz dealership in Reykjavík. The festival was conceived as a creative platform where international designers, artists, models, and other creative forces came together to showcase innovation in fashion and art. Among the Icelandic brands represented, Icewear stood out with its unique approach to combining tradition and modernity. The company presented its revolutionary Icelandic wool insulation clothing, designed to merge sustainability, functionality, and style. Alongside this innovation, Icewear also showcased a range of outdoor clothing that highlighted the brand’s commitment to creating apparel suitable for both Iceland’s rugged landscapes and urban lifestyles. The event marked an important step in establishing Iceland Fashion Week as a recurring international meeting point for creativity, fashion technology, and cultural exchange. Photographs taken by the photographer Narun Nevader.