Blog articles about Iceland and company announcements

July 2023

A short history of the Icelandic wool jumper

The Icelandic sweater is as much a part of popular fashion in Iceland as jeans and running shoes. Known as lopapeysa, from the Icelandic words lopi for wool and peysa for sweater, the yarn of this iconic garment dates back to the earliest days of settlement in Iceland when pioneers came from Norway and brought sheep with them.

July 2023

Types of wool: what is merino wool?

You’ve heard of cashmere and angora, for example. Yet, you’ve never associated either with being “scratchy”, because quality wool is never itchy. Wool also gives you more style and use options than you probably imagined.

May 2023

Why and how to successfully layer clothing for hiking and outdoor pursuits

Getting the clothing just right for hiking and outdoor pursuits can be a confusing nightmare for many people, so if this is how you feel, you are not alone. Many make the mistakes that lead to overheating, sweating or getting too cold.

March 2023

Shopping Online from Iceland: What you need to know

the world wide web (WWW) makes the world your marketplace, did you know that there are plenty of reasons to shop online from Iceland

pair in Christmassy wool jumpers from Icewear

December 2022

Christmas Jumper Day, ugly jumper parties, and UK vs Iceland Christmas traditions

In the UK a relatively recent Christmas tradition is Christmas Jumper Day, a day to dress down at work, for the bosses to turn the heating down and to celebrate all that is good and bad about Christmas Jumpers.