Blog articles about Iceland and company announcements

“Réttir” Iceland’s Annual Sheep Gathering Party

Bred in isolation as no other sheep joined the island, Icelandic sheep are tough, adaptable and unique. Icelandic sheep have the double layer wool.

woman walking in red sand in Snæfellsnes, in west Iceland

The Inside Epidemic? How has time outdoors changed in 40 years

Analysing data from the University College London, Icewear has explored how daily activities have changed since the 1970s

couple having fun in Icelandic sandy and moss nature

How often to wash clothes?

We’ve all done it, you wash that favourite sweater and it’s shrunk. You mourn its loss and move on, remonstrating yourself for neglecting to read the care label. Then again even if you had examined it, do you really know what all those funny symbols mean?

Best Clothes for Summer That Keep You Cool

Hot weather is the perfect time to soak up the vitamin D, enjoy the outdoors, and embrace the warmer days. It can be a challenge to pick the best clothes for summer and to know exactly which materials and clothes keep you cool in hot weather however

man standing next to old house, the sea and mountain behind him

Science of Fashion: How different clothes make us feel

The Science of Fashion: How clothing can improve and change our mood