Blog articles about Iceland and company announcements

Women hiking in Icelandic wool jumpers with sheep pattern.

Summer Sweaters and Lightweight Merino Wool Socks

Summer outfits, for some a nail-biting prospect, for others a reason to get up in the morning! Whether you see the approaching season as a reason to rejoice or a cause to get back to that diet, your choice of summer outfit is going to be affected by one thing – what your summer plans are.

Norwegian clothing: Scandinavian jumper design explained

Traditional Nordic designs are famously dressy, too. This hidden gem is suited to keep you feeling warm and looking classy!

Icelandic wool insulation: A breakthrough where innovation blends with tradition

The innovation was a game changer for Icelandic wool farmers, but more than that it set higher standards in consumer outdoor wear. The unique yet ancient performance of Icelandic wool changed the world of insulation for outdoor clothing.

Complete guide to merino wool

Merino wool embraces you in the caress of its fine, supersoft fibre. It’s unique because Merino is perfectly suited for base layers, but also anything you wear that requires movement.

“Réttir” Iceland’s Annual Sheep Gathering Party

Bred in isolation as no other sheep joined the island, Icelandic sheep are tough, adaptable and unique. Icelandic sheep have the double layer wool.