Blog articles about Iceland and company announcements

Man and Icelandic horse on black beach in south Iceland

Wild horses in Iceland: Icelandic horses truly are the original Viking horse breed

The Icelandic horse is especially popular elsewhere in western Europe, Scandinavia, and North America. Of the 180,000 Icelandic horses currently registered around the world approximately 60,000 are registered in Iceland.

Women hiking in Icelandic wool jumpers with sheep pattern.

Summer Sweaters and Lightweight Merino Wool Socks

Summer outfits, for some a nail-biting prospect, for others a reason to get up in the morning! Whether you see the approaching season as a reason to rejoice or a cause to get back to that diet, your choice of summer outfit is going to be affected by one thing – what your summer plans are.

Norwegian clothing: Scandinavian jumper design explained

Traditional Nordic designs are famously dressy, too. This hidden gem is suited to keep you feeling warm and looking classy!

Icelandic wool insulation: A breakthrough where innovation blends with tradition

The innovation was a game changer for Icelandic wool farmers, but more than that it set higher standards in consumer outdoor wear. The unique yet ancient performance of Icelandic wool changed the world of insulation for outdoor clothing.

Complete guide to merino wool

Merino wool embraces you in the caress of its fine, supersoft fibre. It’s unique because Merino is perfectly suited for base layers, but also anything you wear that requires movement.