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Swimsuits and swim essentials

In Iceland, water is always part of the adventure You have every reason to pack a swimsuit when travelling to Iceland. Geothermal heat is part of everyday life in Iceland. Because Iceland is the country where warm water rises naturally from the earth, outdoor public pools stay open all year round, so you’ll want to come prepared to experience swimming in Iceland. Iceland’s swimming pools, hot tubs, geothermal lagoons and hot springs await Nearly every town in Iceland has a geothermal-heated public pool. Most are outdoors, and most stay open year-round. Many include multiple hot tubs that are maintained at different temperatures some where you can move between warm and cool water. Clearly, you’ll want to come to Iceland with bathing suits. Icewear offer women’s swimming costumes and men’s swimming trunks as part of the extensive outdoor wear and sporting range. Here are your first essentials: Swimwear and associated essentials you’ll use again and again Because its more than a seasonal pastime, Iceland’s geothermal culture changes the way people think about swimming, even outdoors. Whenever in the year you come to Iceland, you’ll want to come prepared for swimming.

couple in a hot spring nature in Iceland

Norwegian Sweaters

Icewear's Norwegian-style sweaters combine tradition with modern comfort in a unique way. Inspired by classic Nordic patterns and Icelandic nature, these sweaters are adorned with timeless patterns that have followed Nordic craft traditions for centuries. They are made of warm and durable materials, designed for Icelandic weather, whether you're in the city or in the wilderness.

Icewear: a world of outdoor clothing

Visiting Iceland is always an adventure, there is a wide variety of souvenirs to collect during your Iceland travels that reflect the many experiences. Some items are the super warm Icelandic wool jumpers that will evoke memories for many winters to come. Others are the high-performance outdoor gear for hiking and other outdoor adventures. Whilst keepsakes and gifts are often small, fun, Iceland themed keepsakes to take home as gifts or for fond memories. Some say that Icewear is the manifestation of this wide variety with their multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also stocks a range of sportswear and street clothing. The Icewear flagship store is situated in downtown Reykjavik at Laugavegur 91, and a visit is highly recommended for anyone passing through the city. Icewear Dating back to 1972, Icewear is a leading outerwear brand in Iceland. The brand is committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to tackle the unpredictable Icelandic weather. Asolo & Salewa shoes Asolo is a leading Italian shoe brand. Asolo specialises in producing shoes optimised for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975. Salewa engineers’ technical shoes for outdoor sports have a unique combination of traditional materials and progressive design. The Salwar footwear uses different activity-specific profiles, each offering unique balance of grip, traction, and stability. Together, these two top performance footwear brands offer an expansive catalogue of trekking footwear with modern, waterproof, breathable designs that are equal to none. Salewa clothing Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike. Icemart souvenirs Icemart Souvenirs form part of the Icewear family of brands. If you happen to have space left in your luggage after your exploration through the store, you’ll find the Icemart Souvenirs section filled with traditional Icelandic products, sweet treats, and memorabilia some featuring the incredible Icelandic scenery. There are multiple devoted Icemart Souvenirs stores, where you can browse a wide, eclectic collection of mementos to take home as gifts for friends and family or to cherish for yourself. Fjällräven Based in Sweden, Fjällräven is a Scandinavian brand with expertise in outdoor equipment. As well as equipment their clothing and bags are of exceptional quality, using ethically sourced materials. Fjällräven are committed to industry-leading quality and sustainable practices. Pick up any Fjällräven item in an Icewear store and it becomes an integral part of your outdoor adventures. Helly Hansen Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.

OEKO-TEX® STANDARD 100 Certified Products

The majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification gives third-party quality confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide. It ensures that products are tested for over 350 substances and confirms they are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent organisation, neither the brand itself nor the manufacturer. Every single component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.

Warm winter wear for Nordic climates

Because the Icewear team has winter experience, they know what keeps you warm. Here, you’ll find everything you need for very cold weather, from high-performance parkas to base layers and accessories. Snowsuits, snow trousers and other gear Iceland isn’t the biggest ski destination, but locals and tourists take to the slopes in areas near Reykjavik as well as Akureyri in the north. Beyond the resorts, Icelanders and tourists alike trek across glaciers and other icy terrains. These conditions demand apparel made to perform. Enter: Icewear warm winter clothing. Experience the level of quality you can feel, even when ice, rain, or the coldest wind sweeps across the tundra. Base layers for optimal warmth Merino wool base layers, including tops, long johns, and undergarments, they’re the secret ingredient to regulating body temperature in winter. Layering keeps you warm without overheating because the ultra-fine and soft Merino fibres wick moisture and lock in heat, even when wet. Base layers are how you make the difference between “I’m fine” and feeling truly comfortable. Learn more about layering on the Icewear blog. Wool ski jumpers: the Heart of winter warmth Winterwear comes full circle with Icewear traditional wool jumpers. For over a thousand years, Icelanders have trusted the unique dual-fibre warmth of Icelandic wool, and with these traditional Scandinavian design jumpers, you can carry a piece of Icelandic heritage with you on every adventure. Warm winter accessories Even the toughest winter coat can’t do the job alone. The right winter accessories offer total comfort, not to mention convenience and safety. Icewear wool hats stay warm even when wet, and waterproof ski gloves are insulated for maximum protection. Hiking gear includes crampons and headlights to cover needs for every imaginable landscape. Winter accessories are the small but crucial details that make the difference you need. Parkas and insulated winter coats A well-made parka balances insulation, wind resistance and breathability. Icewear has engineered a full range of high-quality parkas with different insulation weights and fill options, including Icewear’s own innovative Icelandic wool insulation. Discover the parka that meets your winter head-on. Does it snow in Iceland? Iceland’s winters include snow-covered landscapes, cosy cabins, and breathtaking views of the Northern Lights. But the winter climate is moderated by ocean currents that keep it milder than you might think. Travelling to Iceland in the winter does mean you’ll face the cold, but with the right winterwear you can take it all in your stride.

woman hiking in the mountain in the winter time, lot of snow

Black Sheep collection

Icewear's OEKO-TEX® Certified Outdoor Line Icewear presents Black Sheep Collection with a new environmentally friendly OEKO-TEX® 100 quality certified outdoor line. The product line is unique globally with its unique wool blend where the line's clothing is filled with 60gr of Icelandic wool. The garments are therefore light and warm, thanks to the unique qualities of the Icelandic wool. The design is timeless and environmentally friendly, but only high quality materials are used in the line where every detail is well thought out. Designed for Movement The OEKO-TEX® 100 STANDARD certified outdoor collection is especially designed for outdoor activities in different weather conditions. The unique qualities of Icelandic wool provide maximum insulation, excellent durability, breathability and exceptional warmth regulation qualities. The exterior of the line is made from recycled materials which ensures agility while being water resistant. The Black Sheep Collection is therefore a revolution for outdoor enthusiasts who want more eco-friendly options and good functionality in different conditions. Environmentally Friendly Icewear’s Black Sheep Collection takes sustainability further with timeless design and durable, high-quality materials. The outdoor line is OEKO®-TEX certified, meaning every component—from fabrics to threads—has been tested for up to 350 harmful substances. The outer shell and lining are made from 100% recycled nylon. Since its founding in 1972, wool has been central to Icewear’s design and production. The Black Sheep Collection uses an 80% Icelandic wool / 20% recycled PET-bio polyester insulation, a modern solution that repurposes leftover wool once unsuitable for knitting. OEKO-TEX-100 The collection’s OEKO-TEX 100® certification guarantees that every material—fabrics, threads, elastics, zippers, snaps—has been independently tested and confirmed safe from harmful chemicals. Each garment includes a QR code linking directly to its certification for full transparency. Read more about OEKO-TEX quality certification Icelandic Wool-Fill The Icelandic wool insulation in the Black Sheep Collection is OEKO-TEX® 100 certified and globally unique. Icelandic wool has protected locals for centuries, thanks to its dual-layer structure: a coarse inner layer that traps warmth, and longer outer hairs that naturally repel water—keeping wearers warm and dry in changing conditions. Icewear from Iceland since 1972 Founded in the early 1970s as a small wool-knitting factory, Icewear built expertise in Scandinavian yarn traditions and tested its designs in Iceland’s demanding climate. Today, that heritage continues to shape outdoor clothing crafted for durability, comfort, and cold-weather performance.

Golf Apparel

Icewear offers excellent outdoor products that are particularly well-suited for golf. The products are designed for those who want to combine mobility, comfort, and protection against Icelandic weather. The garments are made from lightweight and durable materials that provide great stretch, breathability, and water-repellent protection. Whether you’re on the tee in the morning chill or finishing the course in the rain, Icewear keeps you dry and warm for all 18 holes.

From Pálína’s sheep to your jumper

Icelandic wool comes from sheep raised in isolation that are shaped by centuries of harsh Icelandic weather. Additionally, because Icelandic sheep do not naturally shed their wool, it’s essential for their welfare that they are sheared regularly as part of their care regime. The wool collected during shearing is transformed into garments that are rooted in a tradition dating back to the Viking settlement during the 9th-century. Every year, on a remote farm in Skeiða-og Gnúpverjahreppur, Instagram’s most popular sheep farmer, Pálína Njarðvík, and her family undertake the timeless ritual of shearing. The wool gathered from this tradition is used to create two exclusive, limited-edition Icewear jumpers, Elís and Fagradalsfjall. Each garment means you wear wool sourced from some of the country’s most beloved and Instagram-famous sheep that has endured Iceland’s harsh, sub-zero winters. Icelandic wool at its peak Icelandic wool is a premium natural fibre from Icelandic sheep, known for its unique dual structure. The soft inner layer, called Þel, provides exceptional warmth and insulation, while the long outer layer, called Tog, is naturally water-resistant and durable. This dual structure makes Icelandic wool lightweight, cosy, and perfectly suited to Iceland’s wet and cold climate. You can read more about what makes Icelandic wool special on the Icewear blog. On Pálína’s farm shearing takes place in late November every year, when the sheep are brought indoors for winter. This timing ensures the wool is at its peak quality due to the wool’s harvest at the time when the Þel is at its densest for winter protection, but before the fibres have had a chance to become matted or damaged from a full winter of wear. The limited-edition Icewear jumpers feature wool sheared during the November season, resulting in a "cleaner" separation of fibres during processing, which is why the jumpers have a softer feel. Why shearing matters for Icelandic sheep Shearing, the seasonal "haircut" is an act of care for Icelandic sheep, because wool that grows without intervention eventually becomes a heavy, stifling burden. However, by skilfully removing the wool before new growth begins, farmers prevent "double fleecing," a condition that can compromise an animal's health. This careful work ensures that every sheep remains light, agile, and comfortable throughout the year. Shearing at Pálína's farm is a masterclass in calm, well-organised precision. The sheep are guided individually to the shearing floor, where an experienced team works gently with practiced efficiency. The sheep even wait patiently in line to be sheared because it’s a familiar part of their yearly rhythm. The manual sorting process for natural color purity Immediately after shearing, the wool is sorted by hand into different shades, thus preserving its natural character. The process begins with white wool and concludes with darker tones to prevent colour mixing. This meticulous separation allows the Elís and Fagradalsfjall jumpers to showcase the authentic, vibrant earth tones of the Icelandic sheep wool and ensures the best wool continues its journey toward becoming yarn and eventually, it could become your jumper.

Icewear Gift Card

The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers both a traditional gift card and an electronic gift card, both valid in stores and online. Icewear’s corporate service provides tailored solutions for businesses of all sizes. For inquiries, please contact sala@icewear.is.

Greenland Inspired Knitting

When you look at a map, something immediately stands out: Iceland is surprisingly green, while Greenland is largely blanketed by ice, yet their names suggest the opposite. Despite being only about 300 kilometres apart, the two islands share the challenges of life in the freezing North. Design Shaped by the North Although Iceland and Greenland both face the harsh conditions of the Nordic North, their climates are very different. Greenland is farther north and mostly covered in ice. Greenland’s much colder than Iceland too. Even so, both places need clothing that can handle cold, wind, and isolation. They’re shared challenges that led to strong textile traditions and practical, iconic Nordic garments such as the Lopapeysa. Greenlandic Influence on the Lopapeysa Though it feels like a timeless artifact, the Lopapeysa is a product of 20th-century innovation. Its iconic circular yoke, rather than being an ancient Icelandic invention, emerged through mid-century cultural exchange, inspired by the Greenlandic women’s national costume, particularly the nuilarmiut, a vivid beaded collar draped over the shoulders. This visual form was first translated into a knitting pattern by Norwegian designer Annichen Sibbern Bøhn in her 1932 book Strikkeopskrifter, where her “Eskimo” pattern captured the geometric beauty of the Greenlandic collar and introduced the circular yoke to a wider Scandinavian audience. Iceland’s Adaptation and Innovation By the 1950s, the Greenland-style pattern had reached Iceland and appeared in the December 1956 issue of Melkorka magazine as a Grænlenzk peysa or Greenlandic sweater. Icelanders soon adapted the design using lopi, an unspun wool roving that preserves the dual-fibre qualities of Icelandic sheep wool. Thus, creating a garment that was lightweight, exceptionally warm, and weather resistant. Interestingly, while Icelanders first called them "Greenlandic sweaters," neighbours in Sweden and Denmark soon called them "Icelandic sweaters," showing how quickly the design became a symbol of Icelandic identity. For the full story behind the story of the Lopapeysa, check out the Icewear blog. Greenland-Inspired Collaboration Greenland-inspired knitwear continues today through contemporary designs, including Icewear Garn’s collaboration with designer Lisa Sólrun, whose patterns reflect her Greenlandic, Danish, and Faroese heritage. Drawing on the Greenlandic national costume, she reinterprets its traditional patterns and colours, where shades carry deep meaning by region, age, and occasion. From pink in youth to red in maturity and finally to darker tones of red and blue. About the Designer Lisa Sólrun is one of the few knitting designers in Greenland creating patterns. Alongside her creative work, she is a trained occupational therapist and works as an advisor at the Ministry of Health in Greenland. The desginer, Lisa Sólrun, has an Icelandic partner and five grown up children, she learned to knit at just five years old from her grandmother and mother and has been knitting ever since. Encouraged by family and friends, she began designing her own patterns in 2021, naming each one after her children and grandchildren and giving every design a deeply personal meaning. Lisa Sólrun patterns can be found in the knitting patterns section of the Icewear website, though not all patterns are available in English.

Icewear X Iceland Fashion Week

Iceland Fashion Week took place on September 5–6, 2025, at Askja, the Mercedes-Benz dealership in Reykjavík. The festival was conceived as a creative platform where international designers, artists, models, and other creative forces came together to showcase innovation in fashion and art. Among the Icelandic brands represented, Icewear stood out with its unique approach to combining tradition and modernity. The company presented its revolutionary Icelandic wool insulation clothing, designed to merge sustainability, functionality, and style. Alongside this innovation, Icewear also showcased a range of outdoor clothing that highlighted the brand’s commitment to creating apparel suitable for both Iceland’s rugged landscapes and urban lifestyles. The event marked an important step in establishing Iceland Fashion Week as a recurring international meeting point for creativity, fashion technology, and cultural exchange. Photographs taken by the photographer Narun Nevader.