Collections

Witness Iceland’s historic total solar eclipse

For the first time since 1954, a total solar eclipse will sweep across Iceland. Even more remarkably, it will be visible from Reykjavík for the first time in nearly 600 years. Make it a memory Icewear’s special solar eclipse 2026 collection includes a limited-edition T-shirt, hoodie, baseball cap, beanie, and official eclipse viewing glasses. Share your photos with Icewear on social media and be a part of Icelandic history. Why is this solar eclipse so special? FAQs

Saga Nordic Design

Bring a Saga home and save 19.35% on city prices The Saga Nordic Design store is now open at Keflavík Airport. Located in the airport’s main shopping and dining area, the store offers a carefully curated selection of Icelandic giftware, handicrafts, wool products, and design, alongside popular Nordic design products from Epal. Your trip through Iceland doesn't have to end at the gate. Bundle up and save 19.35% on city prices. Wool and apparel at KEF airport Showcasing the very best of Icelandic and Nordic craftsmanship including handknitted woollens steeped in tradition to modern, fashion-forward accessories and premium designs, the Saga Nordic range offers timeless style from various brands. Nordic and Icelandic design from Epal A curated selection of Icelandic and Nordic design items from Epal such as puffin-themed tea towels and napkins (Íslandslundi, Pride lundi, Taupoki Reykjavik), the Mee Mee box, and the Epal bathroom line. Included in the selection are also the Skandinavisk scented candles, Novoform wooden sculptures, Zuny bookends, Kids by Friis wall hangings, Norman Copenhagen wading birds, 24 Bottles water bottles, Rosendahl's Kay Bojesen pieces, Design Letters mugs, Sebra children's toys, and Lego mugs. Icelandic handicrafts and design The Saga Nordic selection highlights the artistry, raw natural elements, and elegance of authentic Icelandic craftsmanship. Souvenirs, Jewellery & Games At Saga Nordic, you can find a specially selected range of unique Icelandic treasures from exceptional local brands. Ugla Handverk coasters, magnets, and keychains handcraft with an Icelandic touch. If you want to learn some of the language, be able to speak like the locals then these provide games in Icelandic that teach you a few words and guarantee a lot of laughs along the way. Lumo Casa Crafts for a selection of high-quality home items made from Icelandic lava, such as whisky stones for those who like their drink slow and cold. If you are looking for gifts, MyConceptStore features cards and other playful design pieces. Sign offers handmade, high-quality jewellery inspired by the extreme beauty and mystery of Icelandic nature. Local flavours from Iceland Saga Nordic also provides a range of local flavours, offering you the very best of Iceland's unique flavours. Discover Umami, a salt harvested from the crisp, clean waters surrounding Iceland that’s crafted for flavour. You will also find Urta, a delicious fusion of organic Icelandic herbs, gourmet salts, and artisan chocolates.

Base Layers

Layering is the smartest way to dress for the outdoors In Iceland’s ever-changing climate. Done correctly each layer works together to regulate body temperature and keep you comfortable in all weather conditions. The base layer is worn closest to the skin and plays a crucial role in moisture management by drawing sweat away from the body. Without proper moisture control, sweat cools on the skin, lowers body temperature and causes discomfort. Therefore, a high-quality base layer is important to keep you dry, warm, and ready for all adventure. Choosing the Right Base Layer Selecting the right base layer material is essential for performance and comfort. Icewear base layers are crafted from high-quality merino wool, which is an ideal choice for outdoor activities. Merino wool is lightweight, soft against the skin, and naturally regulates body temperature while effectively wicking moisture away. It also features antibacterial properties that reduce odours, this means garments can often be aired out instead of washed which is perfect for travel and extended outdoor use. You can read more about merino wool and different types of materials on the Icewear blog. Icewear's Base Layer Collections Hvítanes, Svartanes, Skóganes and Drangsnes are Icewear’s base layer collections that utilise merino wool. The word nes means a headland in Icelandic, commonly used in place names to describe land reaching into the sea. Icewear uses it to reflect the rugged Icelandic landscapes that inspire each collection.

Icemart souvenirs: Take Iceland home with you

Your collection of souvenirs from Iceland Icemart offers you an expansive selection of Icelandic souvenirs inspired by everything that makes the country unforgettable. With unmatched variety, you’re certain to find the best gifts and keepsakes. Find meaningful gifts and the perfect souvenirs and keepsakes from Iceland that will take you back time and time again. You’ll find small statues, fridge magnets, keychains, soft toy animals, Icelandic salt and other kitchen souvenirs and so much more. Take your time browsing and enjoy a little lasting reminder. Icelandic souvenirs: made from memories Some pieces are meant to be given, and others are impossible to part with. Either way, every item in the Icemart catalogue offers a strong and lasting connection to Iceland. From the makers of Icewear Icemart is part of Icewear, an Icelandic company with over 50 years of experience designing and producing outerwear and wool clothing shaped by Iceland’s environment and culture. Icewear upholds the same attention to detail, sourcing knowledge, and local insights to every item at Icemart. Great fit for your home, but not your suitcase? Found something you love, but no space in your suitcase or worried about going over the weight allowance? This is really not a problem. Simply go onto the Icewear website when you get home and find those lovely reminders there and they’ll be delivered directly to your door. Looking for more gift ideas for that special someone, or a treat for yourself? The Icewear gift guide is a great place to find inspiration, covering everything from warm Icelandic knitwear and outdoor gear to small keepsakes to cherish. If you haven’t found what you are looking for here, visit the gift guide too for more ideas, click the link to see what’s waiting for you there. Check out the Icewear gift guide.

Swimsuits and swim essentials

In Iceland, water is always part of the adventure You have every reason to pack a swimsuit when travelling to Iceland. Geothermal heat is part of everyday life in Iceland. Because Iceland is the country where warm water rises naturally from the earth, outdoor public pools stay open all year round, so you’ll want to come prepared to experience swimming in Iceland. Iceland’s swimming pools, hot tubs, geothermal lagoons and hot springs await Nearly every town in Iceland has a geothermal-heated public pool. Most are outdoors, and most stay open year-round. Many include multiple hot tubs that are maintained at different temperatures some where you can move between warm and cool water. Clearly, you’ll want to come to Iceland with bathing suits. Icewear offer women’s swimming costumes and men’s swimming trunks as part of the extensive outdoor wear and sporting range. Here are your first essentials: Swimwear and associated essentials you’ll use again and again Because its more than a seasonal pastime, Iceland’s geothermal culture changes the way people think about swimming, even outdoors. Whenever in the year you come to Iceland, you’ll want to come prepared for swimming.

couple in a hot spring nature in Iceland

Norwegian Sweaters

Icewear's Norwegian-style sweaters combine tradition with modern comfort in a unique way. Inspired by classic Nordic patterns and Icelandic nature, these sweaters are adorned with timeless patterns that have followed Nordic craft traditions for centuries. They are made of warm and durable materials, designed for Icelandic weather, whether you're in the city or in the wilderness.

OEKO-TEX® STANDARD 100 Certified Products

The majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification gives third-party quality confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide. It ensures that products are tested for over 350 substances and confirms they are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent organisation, neither the brand itself nor the manufacturer. Every single component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.

Golf Apparel

Icewear offers excellent outdoor products that are particularly well-suited for golf. The products are designed for those who want to combine mobility, comfort, and protection against Icelandic weather. The garments are made from lightweight and durable materials that provide great stretch, breathability, and water-repellent protection. Whether you’re on the tee in the morning chill or finishing the course in the rain, Icewear keeps you dry and warm for all 18 holes.

From Pálína’s sheep to your jumper

Icelandic wool comes from sheep raised in isolation that are shaped by centuries of harsh Icelandic weather. Additionally, because Icelandic sheep do not naturally shed their wool, it’s essential for their welfare that they are sheared regularly as part of their care regime. The wool collected during shearing is transformed into garments that are rooted in a tradition dating back to the Viking settlement during the 9th-century. Every year, on a remote farm in Skeiða-og Gnúpverjahreppur, Instagram’s most popular sheep farmer, Pálína Njarðvík, and her family undertake the timeless ritual of shearing. The wool gathered from this tradition is used to create two exclusive, limited-edition Icewear jumpers, Elís and Fagradalsfjall. Each garment means you wear wool sourced from some of the country’s most beloved and Instagram-famous sheep that has endured Iceland’s harsh, sub-zero winters. Icelandic wool at its peak Icelandic wool is a premium natural fibre from Icelandic sheep, known for its unique dual structure. The soft inner layer, called Þel, provides exceptional warmth and insulation, while the long outer layer, called Tog, is naturally water-resistant and durable. This dual structure makes Icelandic wool lightweight, cosy, and perfectly suited to Iceland’s wet and cold climate. You can read more about what makes Icelandic wool special on the Icewear blog. On Pálína’s farm shearing takes place in late November every year, when the sheep are brought indoors for winter. This timing ensures the wool is at its peak quality due to the wool’s harvest at the time when the Þel is at its densest for winter protection, but before the fibres have had a chance to become matted or damaged from a full winter of wear. The limited-edition Icewear jumpers feature wool sheared during the November season, resulting in a "cleaner" separation of fibres during processing, which is why the jumpers have a softer feel. Why shearing matters for Icelandic sheep Shearing, the seasonal "haircut" is an act of care for Icelandic sheep, because wool that grows without intervention eventually becomes a heavy, stifling burden. However, by skilfully removing the wool before new growth begins, farmers prevent "double fleecing," a condition that can compromise an animal's health. This careful work ensures that every sheep remains light, agile, and comfortable throughout the year. Shearing at Pálína's farm is a masterclass in calm, well-organised precision. The sheep are guided individually to the shearing floor, where an experienced team works gently with practiced efficiency. The sheep even wait patiently in line to be sheared because it’s a familiar part of their yearly rhythm. The manual sorting process for natural color purity Immediately after shearing, the wool is sorted by hand into different shades, thus preserving its natural character. The process begins with white wool and concludes with darker tones to prevent colour mixing. This meticulous separation allows the Elís and Fagradalsfjall jumpers to showcase the authentic, vibrant earth tones of the Icelandic sheep wool and ensures the best wool continues its journey toward becoming yarn and eventually, it could become your jumper.

Greenland Inspired Knitting

When you look at a map, something immediately stands out: Iceland is surprisingly green, while Greenland is largely blanketed by ice, yet their names suggest the opposite. Despite being only about 300 kilometres apart, the two islands share the challenges of life in the freezing North. Design Shaped by the North Although Iceland and Greenland both face the harsh conditions of the Nordic North, their climates are very different. Greenland is farther north and mostly covered in ice. Greenland’s much colder than Iceland too. Even so, both places need clothing that can handle cold, wind, and isolation. They’re shared challenges that led to strong textile traditions and practical, iconic Nordic garments such as the Lopapeysa. Greenlandic Influence on the Lopapeysa Though it feels like a timeless artifact, the Lopapeysa is a product of 20th-century innovation. Its iconic circular yoke, rather than being an ancient Icelandic invention, emerged through mid-century cultural exchange, inspired by the Greenlandic women’s national costume, particularly the nuilarmiut, a vivid beaded collar draped over the shoulders. This visual form was first translated into a knitting pattern by Norwegian designer Annichen Sibbern Bøhn in her 1932 book Strikkeopskrifter, where her “Eskimo” pattern captured the geometric beauty of the Greenlandic collar and introduced the circular yoke to a wider Scandinavian audience. Iceland’s Adaptation and Innovation By the 1950s, the Greenland-style pattern had reached Iceland and appeared in the December 1956 issue of Melkorka magazine as a Grænlenzk peysa or Greenlandic sweater. Icelanders soon adapted the design using lopi, an unspun wool roving that preserves the dual-fibre qualities of Icelandic sheep wool. Thus, creating a garment that was lightweight, exceptionally warm, and weather resistant. Interestingly, while Icelanders first called them "Greenlandic sweaters," neighbours in Sweden and Denmark soon called them "Icelandic sweaters," showing how quickly the design became a symbol of Icelandic identity. For the full story behind the story of the Lopapeysa, check out the Icewear blog. Greenland-Inspired Collaboration Greenland-inspired knitwear continues today through contemporary designs, including Icewear Garn’s collaboration with designer Lisa Sólrun, whose patterns reflect her Greenlandic, Danish, and Faroese heritage. Drawing on the Greenlandic national costume, she reinterprets its traditional patterns and colours, where shades carry deep meaning by region, age, and occasion. From pink in youth to red in maturity and finally to darker tones of red and blue. About the Designer Lisa Sólrun is one of the few knitting designers in Greenland creating patterns. Alongside her creative work, she is a trained occupational therapist and works as an advisor at the Ministry of Health in Greenland. The desginer, Lisa Sólrun, has an Icelandic partner and five grown up children, she learned to knit at just five years old from her grandmother and mother and has been knitting ever since. Encouraged by family and friends, she began designing her own patterns in 2021, naming each one after her children and grandchildren and giving every design a deeply personal meaning. Lisa Sólrun patterns can be found in the knitting patterns section of the Icewear website, though not all patterns are available in English.

Icewear X Iceland Fashion Week

Iceland Fashion Week took place on September 5–6, 2025, at Askja, the Mercedes-Benz dealership in Reykjavík. The festival was conceived as a creative platform where international designers, artists, models, and other creative forces came together to showcase innovation in fashion and art. Among the Icelandic brands represented, Icewear stood out with its unique approach to combining tradition and modernity. The company presented its revolutionary Icelandic wool insulation clothing, designed to merge sustainability, functionality, and style. Alongside this innovation, Icewear also showcased a range of outdoor clothing that highlighted the brand’s commitment to creating apparel suitable for both Iceland’s rugged landscapes and urban lifestyles. The event marked an important step in establishing Iceland Fashion Week as a recurring international meeting point for creativity, fashion technology, and cultural exchange. Photographs taken by the photographer Narun Nevader.