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Icemart: Take Iceland home with you

Your collection of souvenirs from Iceland Icemart offers you an expansive selection of Icelandic souvenirs inspired by everything that makes the country unforgettable. With unmatched variety, you’re sure to find the best gifts and keepsakes. Find meaningful gifts and the perfect souvenirs and keepsakes from Iceland that bring you back time and again. You’ll find small statues, fridge magnets, keychains, stuffed animals, Icelandic salt and other kitchen souvenirs, and so much more. Take your time browsing and enjoy a little lasting wonder. Icelandic souvenirs: made from memories Some pieces are meant to be given, and others are impossible to part with. In either case, each item in the Icemart catalog offers a strong and lasting connection to Iceland. From the makers of Icewear Icemart is part of Icewear, an Icelandic company with over 50 years of experience designing and producing outerwear and wool clothing shaped by Iceland’s environment and culture. Icewear brings the same attention to detail, sourcing knowledge, and local insights to every item at Icemart. Great fit for your home, but not your suitcase? Keep Icemart within reach and come back to the website for the souvenirs that stayed on your mind (but wouldn’t fit in your suitcase).

Icelandic Wool Insulated Clothing

You’re about to re-discover the performance power of wool. Not all winter coats are created equal. Synthetic insulation has dominated outdoor gear for decades, but Icewear redefined what a winter coat, insulated vest, or wool poncho can do. It started years ago. Since 2021, Icewear has been integrating Icelandic wool-based insulation into a growing line of products, raising the bar for winter gear performance. Icewear is the first brand in the world to create wool-insulated coats and other winter outerwear using Icelandic wool as the primary filling, offering superior thermoregulation, breathability, anti-bacterial qualities, fire retardance and water resistance—all the natural benefits of Icelandic wool. Icelandic wool has long been used in base and mid-layers, but it wasn’t tough enough for the role of a winter coat. That’s why Icewear’s wool insulation innovation is such a big deal: using excess natural wool from yarn production, Icewear created a way to use that wool as insulation. Wool insulation is a naturally superior performance fiber, and it’s far more sustainable to make. It’s also completely reusable. Icelandic wool insulation is a game-changer in the industry and an ecological statement for wearers. The production process Wool-based filling was made possible due to a groundbreaking new process in wool production. The innovation by Icewear combined, for the first time, the natural benefits of Icelandic wool with the tough shells and water and windproof treatments associated with the best outerwear. By combining Icelandic wool (80%) with bio-polyester (20%), Icewear turned to nature’s first performance fiber as the answer for superior winterwear. Everyday wear that uses wool insulation was then developed when Icewear refined the production process to allow for multiple insulation thickness options. By sourcing wool locally in Iceland for its insulation, Icewear made its priority of sustainability clear. Icewear believes so strongly in this material that whole new collections were built around it, like the Black Sheep Collection below. Icelandic wool blend coats and outerwear Wool socks and sweaters have kept us warm for centuries, and now Icewear’s wool-filled outerwear takes warmth and performance to a whole new level. Icelandic wool sweaters earned their centuries-old reputation thanks to their performance (not just their craftsmanship). And now, Icewear’s wool-filled jackets are the version 2.0 of those traditional Icelandic sweaters, offering all the same natural benefits. FAQ Will wool insulation clump when washing? No, and wool insulated clothing rarely needs washing anyway. When you do wash a wool-filled article, treat it like a wool sweater: wash with a wool-safe soap, then lay it flat to dry. Get more wash and care instructions on the website. Is wool insulation warm enough for me? Icelandic wool insulation in some cases is similar to other types of insulation, and in other cases it’s warmer. Read more about the warmest materials and how well they retain heat. To make sure you find the best suited product for you, Icewear’s collection of wool insulated clothing has various levels of insulation that offer different levels of warmth. The lightest-weight layers are made into wool sheets of three different thicknesses: 60gr/m2 100gr/m2 200gr/m2 Then, there are also products where the wool insulation material is blown directly into jackets, making for puffier and even warmer filling. Different products use different insulation thickness to meet every wearer’s requirements. Insulation is blown into the shell, similar to how down feather coats are made. The result? You have a range of products of varying thickness available to you. Whatever your preference or environment, you can find the perfect product. Learn more about layering for changing weather on the website. What is the OEKO-TEX® standard, exactly? The OEKO-TEX® standard certifies that each element of a piece of clothing has been tested for harmful materials according to strict international regulations. The analysis is performed by an independent company. Read more about OEKO-TEX® STANDARD 100. How are these products both sustainable and environmentally-friendly? These products use renewable and bio-degradable materials, making the collection a springboard of sustainable choices in a market saturated with synthetic insulation. Wool-insulated products by Icewear are also produced without the use of harmful chemicals. And, happily for Icelandic sheep farmers, Icewear’s unique production process uses much more of the wool than yarn or fleece manufacturing, meaning far less wool goes to waste during production. This is definitely a movement you want to be a part of.

Black Sheep collection

Icewear's OEKO-TEX® Certified Outdoor Line Icewear presents Black Sheep Collection with a new environmentally friendly OEKO-TEX 100 quality certified outdoor line. The product line is unique globally with its unique wool blend where the line's clothing is filled with 60gr of Icelandic wool. The garments are therefore light and warm, thanks to the unique qualities of the Icelandic wool. The design is timeless and environmentally friendly, but only high quality materials are used in the line where every detail is well thought out. Designed for Movement The OEKO-TEX 100 STANDARD certified outdoor collection is especially designed for outdoor activities in different weather conditions. The unique qualities of Icelandic wool provide maximum insulation, excellent durability, breathability and exceptional warmth regulation qualities. The exterior of the line is made from recycled materials which ensures agility while being water resistant. The Black Sheep Collection is therefore a revolution for outdoor enthusiasts who want more eco-friendly options and good functionality in different conditions. Environmentally Friendly Icewear’s Black Sheep Collection takes sustainability further with timeless design and durable, high-quality materials. The outdoor line is 100% OEKO-TEX certified, meaning every component—from fabrics to threads—has been tested for up to 350 harmful substances. The outer shell and lining are made from 100% recycled nylon. Since its founding in 1972, wool has been central to Icewear’s design and production. The Black Sheep Collection uses an 80% Icelandic wool / 20% recycled PET-bio polyester insulation, a modern solution that repurposes leftover wool once unsuitable for knitting. OEKO-TEX-100 The collection’s OEKO-TEX 100 certification guarantees that every material—fabrics, threads, elastics, zippers, snaps—has been independently tested and confirmed safe from harmful chemicals. Each garment includes a QR code linking directly to its certification for full transparency. Read more about OEKO-TEX quality certification Icelandic Wool-Fill The Icelandic wool insulation in the Black Sheep Collection is OEKO-TEX 100 certified and globally unique. Icelandic wool has protected locals for centuries, thanks to its dual-layer structure: a coarse inner layer that traps warmth, and longer outer hairs that naturally repel water—keeping wearers warm and dry in changing conditions. Icewear from Iceland since 1972 Founded in the early 1970s as a small wool-knitting factory, Icewear built expertise in Scandinavian yarn traditions and tested its designs in Iceland’s demanding climate. Today, that heritage continues to shape outdoor clothing crafted for durability, comfort, and cold-weather performance.

Wet conditions call for reliable rainwear

Long raincoats, ponchos, and water resistant pants One thing makes all the difference when you spend extended time outdoors. Whether on a hike or out sightseeing, you need dependable rainwear—or your excursion could end up ruined. Icewear understands your need to keep going, and the in-house design team is no stranger to intense (and inopportune) rain. From day-long downpour to misty morning hikes, Iceland’s rugged landscape taught the team everything there is to know about functional rain gear. Woman's raincoats and rainwear Icewear’s women’s waterproof pants and jackets feature sleek designs matched by performance-driven details. Each piece is made for movement so you can keep exploring, chasing the perfect view, or commuting while staying warm and dry. Rain clothing and jackets for men Find the best waterproof pants or raincoat for men right here. Men’s rain clothing by Icewear is completely waterproof to keep you hiking ridgelines or moving around the city. These articles and accessories include everything you need. Know the difference: waterproof, water-repellent, and water-resistant All waterproof and water-resistant rainwear is water-repellent. Read that again. “Water-repellent” is the measure, and gear labeled as waterproof or water-resistant tells you how repellent that article is. To make outerwear water-repellent, a DWR or PU treatment is added to the shell or infused with the article’s fibers. Water-resistant outerwear is designed to resist contact with light water (rain showers, snow flurries). Outerwear labeled as “waterproof” gives you the highest level of water protection. Kids rainwear Kids should be free to run, climb, and explore, which is why the perfect children’s rain jacket is a must. Icewear’s rain wear for kids is windproof, waterproof, and made for serious play. With adjustable fits and reflective details, kids stay safe and comfortable no matter what. Rain accessories Accessories for rainy days offer you added comfort and convenience that you’ll be grateful for. Icewear’s rain accessories include water resistant gloves filled with Icelandic wool, waterproof bucket hats, mittens, wool socks, and more. Remember that wool is naturally water-repelling and antibacterial. Most importantly, wool still retains warmth, even when wet. How rainwear is made matters Different Icewear rain products are made with PU coating (completely waterproof, but non-breathable) and others are made with DWR coating (which repels water, but is breathable). Explore the most popular products to find exactly what you need. Planning your trip to iceland: expect wind and rain If you’re traveling to Iceland, the gear you pack will make all the difference in how much fun you have. The right rainwear will secure your optimal experience as you explore Iceland’s waterfalls, volcanic trails and more. A quality rain jacket, waterproof pants, and even water resistant sweaters (think Icelandic wool) will play a role in your trip’s success, so make your selections now. Read more about what to expect when traveling to Iceland so you can jumpstart your packing list and learn exactly what the weather might have in store.

OEKO-TEX® STANDARD 100 Certified Products

Majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification is a third-party confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide, ensuring that products are tested for over 350 substances and are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent party, neither the brand itself nor the manufacturer. Every component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.

Golf Apparel

Icewear offers excellent outdoor products that are particularly well-suited for golf. The products are designed for those who want to combine mobility, comfort, and protection against Icelandic weather. The garments are made from lightweight and durable materials that provide great stretch, breathability, and water-repellent protection. Whether you’re on the tee in the morning chill or finishing the course in the rain, Icewear keeps you dry and warm for all 18 holes.

Gift ideas from Iceland

Mother’s Day 2026 – Gift ideas Mothers and mother figures bring warmth, strength, and kindness into our lives. This Mother’s Day, on May 10th, is the perfect chance to spoil the remarkable women who make a difference. Celebrate her with thoughtful gifts from Icewear that are cozy, timeless pieces designed to be cherished for years to come. Whether it’s a beautiful Scandinavian blanket for snuggling up, a soft scarf or mittens to keep her warm, or a stylish weekend bag for new adventures, there’s something to delight her. Because she deserves something as special as the love she gives. Icewear offers a great selection of gifts for the whole family, big and small, for occasions like Christmas, birthdays, graduations, weddings and more. Warm and cozy socks, hats, gloves or scarves are classic and useful gifts for all ages. A more substantial gift could be anything from warm coats to outdoor gear such as hiking backpacks, walking poles and footwear. For him and her Give the person in your life the gift of staying warm and comfortable, wherever their activities take them. For over a thousand years, Icelanders have trusted the unique dual-fiber warmth of Icelandic wool, and with these traditional Scandinavian sweater designs, your special someone can carry a piece of Icelandic heritage on every adventure. Icewear offers a wide selection of accessories including gloves, beanies, scarves, wool socks and more — designed to provide warmth, durability and everyday style in the cold. Gifts for the children Wool that keeps generation after generation warm. Consider wool when shopping a gift from Iceland. In today’s Nordic sweaters for kids, wool naturally regulates body temperature, wicks away moisture, and fights bacteria to keep kids warm and well. Winter pants and coats are great larger gifts for children. You can also find light jackets and jogging pants which are always popular gifts for 10 years old and younger. A wide selection of smaller gifts like headbands, hats or gloves always come in handy, too. Icewear Wish List Icewear members can create a Wish List and share it with their friends and family. All you have to do is log in to your account and click the heart next to the product you want to add to your wish list. When you’re ready, click Share List to generate a link you can send to friends and family to make their gift shopping easier. Icewear giftcard The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers a traditional gift card and an electronic gift card, both valid in stores. Icewear’s corporate service provides tailored solutions for businesses of all sizes, including tourist and conference groups. Icewear can easily provide large quantities of the same sweaters, hats, or other products for a group—you just need to contact the team in time. For inquiries, please contact sala@icewear.is.

From Pálína’s sheep to your sweater

Icelandic wool comes from sheep raised in isolation and shaped by centuries of harsh weather. And, as Icelandic sheep do not naturally shed their wool, they must be sheared regularly as part of proper care. The wool collected during shearing is then transformed into garments rooted in a tradition that dates back to the 9th-century Viking settlement. Every year, on a remote farm in Skeiða- og Gnúpverjahreppur, Pálína Njarðvík, Instagram’s most popular sheep farmer, and her family carry out the timeless ritual of shearing. The wool gathered from this tradition has been used to create two exclusive, limited-edition Icewear sweaters, Elís and Fagradalsfjall. Each piece lets you wear wool that has endured Iceland’s harsh, sub-zero winters, sourced from some of the country’s most beloved and Instagram-famous sheep. Icelandic wool at its peak Icelandic wool is a premium natural fiber from Icelandic sheep, known for its unique dual structure. The soft inner layer, called Þel, provides exceptional warmth and insulation, while the long outer layer, called Tog, is naturally water-resistant and durable. This dual structure makes Icelandic wool lightweight, cozy, and perfectly suited to Iceland’s wet and cold climate. You can read more about what makes Icelandic wool special on the Icewear blog. Each year, shearing takes place in late November on Pálína’s farm, when the sheep are brought indoors for winter. This timing ensures the wool is at its peak quality due to the wool’s harvest at the time when the Þel is at its densest for winter protection, but before the fibers have had a chance to become matted or damaged by a full winter of wear. The limited-edition Icewear sweaters feature wool sheared during the November season, resulting in a "cleaner" separation of fibers during processing, which is why the sweaters feel softer. Why shearing matters for Icelandic sheep Shearing, the seasonal "haircut" is an act of care as for Icelandic sheep, because wool that grows without intervention eventually becomes a heavy, stifling burden. By skilfully removing the wool before new growth begins, farmers prevent "double fleecing," a condition that can compromise an animal's health. This careful work ensures that every sheep remains light, agile, and comfortable throughout the year. Shearing at Pálína's farm is a masterclass in calm, well-organized precision. The sheep are guided individually to the shearing floor, where an experienced team works with practiced efficiency and a gentle touch. Because this is a familiar part of the yearly rhythm, the sheep wait in line with a quiet patience. The manual sorting process for natural color purity Immediately after shearing, the wool is manually sorted by shade to preserve its natural character. The process begins with white wool and concludes with darker tones to prevent color mixing. This meticulous separation allows the Elís and Fagradalsfjall sweaters to showcase the authentic, vibrant Earth tones of the Icelandic sheep and ensures that the best wool continues its journey toward becoming yarn and eventually, it could become your sweater.

Hiking gear for outdoor adventures

Hiking in Iceland: What to wear when hiking in Iceland The trick to dressing for the Icelandic climate is to be prepared for quick weather changes. Dressing in layers for example is essential, as well as choosing the right kind of materials. The right clothing helps staying warm, but avoids overheating too. Good hiking pants should be durable, comfortable, and provide protection from the environment you're exploring. Icewear offers a great selection of hiking pants with various features, ranging from lightweight, zip-off pants for warmer conditions to waterproof and durable options. Hiking gear for the outdoor enthusiast Icewear has a big collection of high quality hiking gear to enjoy Iceland in all its beauty. Many famous trails are available almost all year round and some of them are just outside of the city limits. When it comes to hiking, the right clothing can make all the difference. One common challenge is inadequate layering, wearing too much can lead to overheating or excessive sweating, not enough layers will leave you cold. A proper system includes a moisture-wicking base layer, an insulating mid-layer, and a weather-resistant outer shell to regulate temperature and comfort. This applies in particularly to Iceland where the weather seems to change every 5 minutes. Finding the right clothing is one thing, next step will be to choose the right sizes for your body type. Poorly fitting clothing or rough seams may lead to chafing and discomfort on longer hikes. Areas like the inner thighs, underarms and shoulders are most vulnerable. Choosing seamless, well-fitted garments and using anti-chafing balms can help prevent irritation. This will help in terms of mobility too, since clothing can slow down hikers when the outfit is too bulky or the gear is heavy. Opting for lightweight, packable clothing reduces unnecessary weight for a more enjoyable hiking adventure. Switchback hiking in Iceland Iceland might not be known for it´s mountains, but it can be challenging to walk up the various hills and peaks. Here´s where switchback hiking comes in; zigzag up or down a steep slope rather than going straight. This technique reduces the incline's difficulty and minimizes erosion, which is an important topic in Iceland. When going uphill, not just clothing needs to fit well. Footwear is another common pain point, especially blisters caused by socks and boots. Ill-fitting shoes, friction, and moisture all contribute to unwelcome blisters. The solution here is to wear shoes that are properly broken in, moisture-wicking socks, and consider using blister-prevention tape. Drop by an Icewear store for more hiking clothing tips, and stay comfortable on any trail you set out on.

Sale

Discover a wide range of outdoor clothing and wool products at discounted prices in our outlet stores. Enjoy, for example, added deals on coats, jackets, pants, and winter accessories for adults and for kids. Visit Icewear outlet stores at Laugavegur 91 and Fákafen 9 in Reykjavík, or shop a selection of outlet items online at the Icewear web store. Men and Women Kids and Accessories If you’re on the lookout for the highest-quality wool products and outdoor clothing, the Icewear Outlet is where you’ll find everything you need. Outlet stores are open daily (and you can find opening hours the website).

Icewear Gift Card

The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers both a traditional gift card and an electronic gift card, both valid in stores and online. Icewear’s corporate service provides tailored solutions for businesses of all sizes. For inquiries, please contact sala@icewear.is.

Base Layers

In Iceland’s ever-changing climate, layering is the smartest way to dress for the outdoors. Each layer works together to regulate body temperature and keep you comfortable in all weather conditions. The base layer is worn closest to the skin and plays a crucial role in moisture management by drawing sweat away from the body. Without proper moisture control, sweat cools on the skin, lowering body temperature and causing discomfort. Therefore, a high-quality base layer is important to keep you dry, warm, and ready for all adventure. Choosing the Right Base Layer Selecting the right base layer material is essential for performance and comfort. Icewear base layers are crafted from high-quality merino wool, an ideal choice for outdoor activities. Merino wool is lightweight, soft against the skin, and naturally regulates body temperature while effectively wicking moisture away. It also features antibacterial properties that reduce odors, meaning garments can often be aired out instead of washed which is perfect for travel and extended outdoor use. You can read more about merino wool and different types of materials on the Icewear blog. Icewear's Base Layer Collections Hvítanes, Svartanes, Skóganes and Drangsnes are Icewear’s base layer collections made out of merino wool. The word nes means a headland in Icelandic, commonly used in place names to describe land reaching into the sea. Icewear uses it to reflect the rugged Icelandic landscapes that inspire each collection.