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Warm winter wear for Nordic climates

The Icewear team has the winter experience to know what keeps you warm. Here, you’ll find everything you need for cold weather, from high-performance parkas to base layers and accessories, all designed for lasting warmth. Snowsuits, snowpants and other gear Iceland isn’t the biggest ski destination, but locals and tourists do take to the slopes in areas close to Reykjavik and for example Akureyri in the north. Beyond the resorts, Icelanders and tourists alike explore glaciers and other icy terrains. These conditions all demand clothing made to perform. Enter: Icewear’s warm winter clothing. Experience the level of quality you feel, even when ice, rain, or the coldest wind sweeps across the tundra. Base layers for optimal warmth Merino wool base layers—including tops, long johns, and undergarments—are the secret ingredient to regulating body temperature in the winter. Layering keeps you warm without overheating because the ultra-fine and soft Merino fibers wick moisture and keep you warm, even when wet. Base layers are how you make the difference between “I’m fine” and feeling truly comfortable. Learn more about layering on the Icewear blog. Wool ski sweaters: the heart of winter warmth Winterwear comes full circle with Icewear’s traditional wool sweaters. For over a thousand years, Icelanders have trusted the unique dual-fiber warmth of Icelandic wool, and with these traditional Scandinavian sweater designs, you can carry a piece of Icelandic heritage with you on every winter adventure. Warm winter accessories Even the toughest winter coat can’t do the job alone. The right winter accessories offer total comfort, not to mention convenience and safety. Icewear’s wool hats stay warm even when they’re wet, and waterproof ski gloves are insulated for maximum protection. Hiking gear includes crampons and headlines for every imaginable landscape. Winter accessories are the small but crucial details that make the difference in winterwear. Parkas and insulated winter coats A well-made parka balances insulation, wind resistance and breathability. Icewear has engineered a full range of high-quality parkas with different insulation weights and fill options, including Icewear’s own innovative Icelandic wool insulation. Discover the parka that meets your winter head-on. Does it snow in Iceland? Iceland’s winters include snow-covered landscapes, cozy cabins, and breathtaking views of the Northern Lights. But the climate is moderated by ocean currents that keep it milder than you might think. Traveling to Iceland in the winter does mean you’ll face the cold, but with the right winterwear you can take it all in.

Greenland Inspired Knitting

Looking at a map, something immediately stands out: Iceland is surprisingly green, while Greenland is largely blanketed by ice, yet their names suggest the opposite. Despite being only about 300 kilometres apart, these two lands share the challenges of life in the freezing North. Design Shaped by the North Iceland and Greenland both face the harsh conditions of the Nordic North, but their climates are very different. Greenland, farther north and mostly covered in ice, is much colder than Iceland. Still, both places need clothing that can handle cold, wind, and isolation. These shared challenges led to strong textile traditions and practical, iconic Nordic garments such as the Lopapeysa. Greenlandic Influence on the Lopapeysa Though it feels like a timeless artifact, the Lopapeysa is actually a product of 20th-century innovation. Its iconic circular yoke, rather than being an ancient Icelandic invention, emerged through mid-century cultural exchange, inspired by the Greenlandic women’s national costume, particularly the nuilarmiut, a vivid beaded collar draped over the shoulders. This visual form was first translated into a knitting pattern by Norwegian designer Annichen Sibbern Bøhn in her 1932 book Strikkeopskrifter, where her “Eskimo” pattern captured the geometric beauty of the Greenlandic collar and introduced the circular yoke to a wider Scandinavian audience. Iceland’s Adaptation and Innovation By the 1950s, the Greenland-style pattern had reached Iceland and appeared in the December 1956 issue of Melkorka magazine as a Grænlenzk peysa or Greenlandic sweater. Icelanders soon adapted the design using lopi, an unspun wool roving that preserves the dual-fibre qualities of Icelandic sheep, creating a garment that was lightweight, exceptionally warm, and weather resistant. Interestingly, while Icelanders first called them "Greenlandic sweaters," neighbours in Sweden and Denmark soon called them "Icelandic sweaters," showing how quickly the design became a symbol of Icelandic identity. For the full story behind the story of the Lopapeysa, check out the Icewear blog. Greenland-Inspired Collaboration Greenland-inspired knitwear continues today through contemporary designs, including Icewear Garn’s collaboration with designer Lisa Sólrun, whose patterns reflect her Greenlandic, Danish, and Faroese heritage. Drawing on the Greenlandic national costume, she reinterprets its traditional patterns and colors, where shades carry deep meaning by region, age, and occasion. From pink in youth to red in maturity and finally to darker tones of red and blue. About the Designer Lísa Sólrun is one of the few knitting designers in Greenland creating patterns. Alongside her creative work, she is a trained occupational therapist, works as an advisor at the Ministry of Health in Greenland, and has an Icelandic partner and five grown children. She learned to knit at just five years old from her grandmother and mother and has been knitting ever since. Encouraged by family and friends, Lisa Sólrun began designing her own patterns in 2021, naming each one after her children and grandchildren and giving every design a deeply personal meaning. Her patterns can be found in the knitting patterns section of the Icewear website, though not all patterns are available in English.

happy couple in Rauðisandur, red sand in Snæfellsnes, west Iceland

Christmas sweaters and gifts 2025

When searching for Christmas gift ideas, the right starting point can make the difference between a quickly-completed shopping list and a tedious search you’re never quite satisfied with. You can count on these festive gift ideas from Icewear, because with 13 Santas and a Christmas cat, Icelanders have tons of Christmas traditions to inspire you. Start with wool Christmas sweaters, then move onto other jovial winter clothes and accessories. You’ll cover all your gift needs in a flash.

Icewear: a world of outdoor clothing

When visiting Iceland, there are different kinds of souvenirs people pick up along the way. Some of them are in the form of ultra-warm, traditional wool sweaters that wrap you in memories for years to come. Others are high-performance outdoor gear for hiking and other outdoor adventures. Still others are small keepsakes to take home as gifts. Icewear is the manifestation of this variety with multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also offers a range of street clothing and sportswear. The Icewear flagship store is situated downtown Reykjavik. Located at Laugavegur 91, and it’s definitely worth a visit for anyone passing through the city. Icewear Icewear is a leading outerwear brand in Iceland that began in 1972, committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to suit the unpredictable Icelandic weather. Asolo & Salewa shoes Asolo is a leading Italian shoe brand that specializes in producing shoes optimized for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975. Salewa engineers technical shoes for outdoor sports with a unique combination of traditional materials and progressive design. Their footwear uses different activity-specific profiles, each with its unique balance of grip, traction, and stability. Together, these two top performance shoe brands offer an expansive catalog of trekking boots with modern, waterproof, breathable designs that are equal to none. Salewa clothing Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike. Icemart souvenirs Icemart Souvenirs is part of the Icewear family of brands. If you have any space left in your luggage after your trek through the store, you’ll find the Icemart Souvenirs section filled with sweet treats, traditional Icelandic products, and memorabilia featuring the incredible sights of Iceland. There are multiple devoted Icemart Souvenirs stores, where you can browse a mind-boggling collection of mementos to take home for friends and family—and for yourself. Fjällräven Based in Sweden, Fjällräven is a Scandinavian brand that Icewear features because of its expertise in outdoor equipment. The clothing and bags by Fjällräven are of exceptional quality, and the materials used are also ethically sourced. Committed as much to sustainable practices as they are to industry-leading quality, any Fjällräven item you pick up in an Icewear store will become an integral part of your outdoor adventures. Helly Hansen Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.

Festival

Icewear FESTIVAL á Þjóðhátíð í Eyjum Icewear has designed special FESTIVAL merchandise for Þjóðhátíð in the Westman Islands 2025, called Þjóðhátíð, as Icewear is one of the main sponsors of the festival. The festival products will be available in limited quantities and sold in selected stores both in the capital area and the countryside, as well as online. The products will also be sold during Þjóðhátíð at the Icewear store in the Westman Islands and in a pop-up Icewear shop in the valley.

Icewear X Iceland Fashion Week

Iceland Fashion Week took place on September 5–6, 2025, at Askja, the Mercedes-Benz dealership in Reykjavík. The festival was conceived as a creative platform where international designers, artists, models, and other creative forces came together to showcase innovation in fashion and art. Among the Icelandic brands represented, Icewear stood out with its unique approach to combining tradition and modernity. The company presented its revolutionary Icelandic wool insulation clothing, designed to merge sustainability, functionality, and style. Alongside this innovation, Icewear also showcased a range of outdoor clothing that highlighted the brand’s commitment to creating apparel suitable for both Iceland’s rugged landscapes and urban lifestyles. The event marked an important step in establishing Iceland Fashion Week as a recurring international meeting point for creativity, fashion technology, and cultural exchange. Photographs taken by the photographer Narun Nevader.

Norwegian Sweaters

Icewear's Norwegian-style sweaters combine tradition with modern comfort in a unique way. Inspired by classic Nordic patterns and Icelandic nature, these sweaters are adorned with timeless patterns that have followed Nordic craft traditions for centuries. They are made of warm and durable materials, designed for Icelandic weather, whether you're in the city or in the wilderness.

Icelandic Wool Sweaters

Discover the heritage of Iceland with Icewear’s traditional patterned wool sweaters. Since 1972, Icewear has designed garments that honor Icelandic knitting traditions while offering modern comfort. The sweaters often feature the iconic Icelandic “Lopapeysa” pattern – a timeless design inspired by nature and Iceland’s ever-changing weather.