Blog articles about Iceland and company announcements

December 2021

Icelandic wool insulation: A breakthrough where innovation blends with tradition

The innovation was a game changer for Icelandic wool farmers, but more than that it set higher standards in consumer outdoor wear. The unique yet ancient performance of Icelandic wool changed the world of insulation for outdoor clothing.

November 2021

Complete guide to merino wool

Merino wool embraces you in the caress of its fine, supersoft fibre. It’s unique because Merino is perfectly suited for base layers, but also anything you wear that requires movement.

September 2021

“Réttir” Iceland’s Annual Sheep Gathering Party

Bred in isolation as no other sheep joined the island, Icelandic sheep are tough, adaptable and unique. Icelandic sheep have the double layer wool.

woman walking in red sand in Snæfellsnes, in west Iceland

August 2021

The Inside Epidemic? How has time outdoors changed in 40 years

Analysing data from the University College London, Icewear has explored how daily activities have changed since the 1970s

couple having fun in Icelandic sandy and moss nature

July 2021

How often to wash clothes?

We’ve all done it, you wash that favourite sweater and it’s shrunk. You mourn its loss and move on, remonstrating yourself for neglecting to read the care label. Then again even if you had examined it, do you really know what all those funny symbols mean?