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Icemart: Take Iceland home with you

Your collection of souvenirs from Iceland Icemart offers you an expansive selection of Icelandic souvenirs inspired by everything that makes the country unforgettable. With unmatched variety, you’re certain to find the best gifts and keepsakes. Find meaningful gifts and the perfect souvenirs and keepsakes from Iceland that will take you back time and time again. You’ll find small statues, fridge magnets, keychains, soft toy animals, Icelandic salt and other kitchen souvenirs and so much more. Take your time browsing and enjoy a little lasting reminder. Icelandic souvenirs: made from memories Some pieces are meant to be given, and others are impossible to part with. Either way, every item in the Icemart catalogue offers a strong and lasting connection to Iceland. From the makers of Icewear Icemart is part of Icewear, an Icelandic company with over 50 years of experience designing and producing outerwear and wool clothing shaped by Iceland’s environment and culture. Icewear upholds the same attention to detail, sourcing knowledge, and local insights to every item at Icemart. Great fit for your home, but not your suitcase? Found something you love, but no space in your suitcase or worried about going over the weight allowance? This is really not a problem. Simply go onto the Icewear website when you get home and find those lovely reminders there and they’ll be delivered directly to your door.

Icelandic wool insulation

Icelandic Wool Insulated Clothing You’re about to re-discover the performance power of wool. Not all winter coats are created equal. Synthetic insulation has dominated outdoor gear for decades, but Icewear has redefined what a winter coat, insulated waistcoat, or wool poncho can do. It started over 50 years ago . It was 2021 that Icewear launched the Icelandic wool-based insulation into an ever-increasing range of products, thus raising the bar for winter outdoor wear performance. Icewear is the first brand in the world to create wool-insulated coats and other winter outerwear using Icelandic wool as the primary filling, featuring all the natural benefits of Icelandic wool; offering superior thermoregulation, anti-bacterial qualities, breathability, water resistance and fire retardance. Icelandic wool has long been used in base and mid-layers, but it wasn’t tough enough for the role of a winter coat. Until now. The Icelandic wool insulation is created using excess natural wool from yarn production. Icewear created a way to use the excess wool as insulation. Wool insulation is a naturally superior performance fibre, it’s far more sustainable to create that other insulation options. It’s also completely reusable. Not only is Icelandic wool insulation a game-changer in the industry, but it’s also a powerful ecological statement for wearers. The production process Wool-based filling was made possible due to a groundbreaking new process in wool production. This innovation combined the natural benefits of Icelandic wool with the tough outer shells, water and windproof treatments associated with the best in outerwear. By combining Icelandic wool (80%) with bio-polyester (20%), Icewear turned to nature’s first performance fibre for the answer to superior winterwear. Everyday wear using wool insulation was further developed when Icewear refined the production process to offer multiple insulation thickness options. Icewear made its priority of sustainability clear when sourcing wool locally in Iceland for its insulation, Icewear believes so strongly in this material that whole new collections were built around it, like the Black Sheep Collection. Icelandic wool blend coats and outerwear Wool socks and sweaters have kept us warm for centuries, and now Icewear has created wool-filled outerwear to take warmth and performance to a whole new level. Icelandic wool sweaters earned their centuries-old reputation thanks to their performance, style and craftsmanship. You can think of the Icewear wool-filled jackets are a version 2.0 of those traditional Icelandic sweaters, offering you all the same natural benefits. FAQ Will wool insulation clump when washing? No, and due to its antibacterial qualities’ wool insulated clothing rarely requires washing anyway. When you do wash a wool-filled article, treat it like a wool garment: wash using a wool-safe soap, then lay it flat to dry. Get more wash and care instructions on the website. Is wool insulation warm enough for me? Icelandic wool insulation is often warmer than other types of insulation, and in other cases it’s equivalent to other insulation. To ensure you find the best suited product for you from the Icewear collection of wool insulated clothing, you can read more about the warmest materials and how well they retain heat. Icewear wool filled garments have various levels of insulation to offer different levels of warmth. The lightest-weight layers are made into wool sheets of three different thicknesses: · 60gr/m2 · 100gr/m2 · 200gr/m2 Then, there are also blown insulation items where the wool insulation material is blown directly into jackets that make for super cosy, puffier and even warmer filling. Because different products use different insulation thickness, they will meet every wearer’s requirements. In a similar way to feather down coats insulation is blown into the coat shell, resulting in a range of products of varying thicknesses available to choose. You can find the perfect product whatever your preference or requirements. Learn more about layering for changing weather on the website. Ordering a wool filled item gives you the warm fussy feeling of buying something that is sustainable and environmentally friendly. OEKO-TEX® standard quick explanation The OEKO-TEX® standard certifies that each element of a piece of clothing has been tested for harmful materials according to strict international regulations. The analysis is performed by an independent company. Read more about OEKO-TEX® STANDARD 100. How are these items both sustainable and environmentally friendly? Icewear wool filled items use renewable and bio-degradable materials, making the collection a springboard of sustainable choices in a market saturated with synthetic insulation. Crucially wool-insulated products by Icewear are also produced without the use of harmful chemicals. Additionally, Icewear’s unique production process uses much more of the wool than yarn or fleece manufacturing, meaning far less wool goes to waste during production. A big tick to make Icelandic sheep farmers happy. Be proud to join Icewear in a movement of sustainable, innovative and traditional clothing.

woman hiking in the mountain in the winter time, lot of snow

Black Sheep collection

Icewear's OEKO-TEX® Certified Outdoor Line Icewear presents Black Sheep Collection with a new environmentally friendly OEKO-TEX® 100 quality certified outdoor line. The product line is unique globally with its unique wool blend where the line's clothing is filled with 60gr of Icelandic wool. The garments are therefore light and warm, thanks to the unique qualities of the Icelandic wool. The design is timeless and environmentally friendly, but only high quality materials are used in the line where every detail is well thought out. Designed for Movement The OEKO-TEX® 100 STANDARD certified outdoor collection is especially designed for outdoor activities in different weather conditions. The unique qualities of Icelandic wool provide maximum insulation, excellent durability, breathability and exceptional warmth regulation qualities. The exterior of the line is made from recycled materials which ensures agility while being water resistant. The Black Sheep Collection is therefore a revolution for outdoor enthusiasts who want more eco-friendly options and good functionality in different conditions. Environmentally Friendly Icewear’s Black Sheep Collection takes sustainability further with timeless design and durable, high-quality materials. The outdoor line is OEKO®-TEX certified, meaning every component—from fabrics to threads—has been tested for up to 350 harmful substances. The outer shell and lining are made from 100% recycled nylon. Since its founding in 1972, wool has been central to Icewear’s design and production. The Black Sheep Collection uses an 80% Icelandic wool / 20% recycled PET-bio polyester insulation, a modern solution that repurposes leftover wool once unsuitable for knitting. OEKO-TEX-100 The collection’s OEKO-TEX 100® certification guarantees that every material—fabrics, threads, elastics, zippers, snaps—has been independently tested and confirmed safe from harmful chemicals. Each garment includes a QR code linking directly to its certification for full transparency. Read more about OEKO-TEX quality certification Icelandic Wool-Fill The Icelandic wool insulation in the Black Sheep Collection is OEKO-TEX® 100 certified and globally unique. Icelandic wool has protected locals for centuries, thanks to its dual-layer structure: a coarse inner layer that traps warmth, and longer outer hairs that naturally repel water—keeping wearers warm and dry in changing conditions. Icewear from Iceland since 1972 Founded in the early 1970s as a small wool-knitting factory, Icewear built expertise in Scandinavian yarn traditions and tested its designs in Iceland’s demanding climate. Today, that heritage continues to shape outdoor clothing crafted for durability, comfort, and cold-weather performance.

Wet conditions call for reliable rainwear

Long raincoats ponchos & water resistant trousers There is one thing that makes all the difference when you spend extended time outdoors. That’s dependable rainwear. Whether on a hike or out sightseeing, whatever your pursuit you need rainwear that works - or your excursion could be up ruined. Icewear understands your need to keep going. The in-house design team are no strangers to intense and inopportune rain. From misty morning hikes to day-long downpours, Iceland’s rugged landscape has taught the team everything there is to know about functional rain gear. That means they bring personal experience of Iceland’s great outdoors to the design table. Women's raincoats and rainwear Women’s waterproof trousers from Icewear, raincoats and jackets feature sleek designs matched by performance-driven details. All items are made for movement so you can keep exploring, chasing the perfect view, or commuting while keeping warm and dry. Rain clothing and jackets for men Find the best waterproof trousers or raincoat for men right here. Men’s rain clothing by Icewear is completely waterproof to keep you hiking ridgelines or moving around the city and everything in between. Icewear clothing and accessories include everything you need. Learn the difference between: waterproof, water-repellent, and water-resistant All waterproof and water-resistant rainwear is water-repellent. Read that again. “Water-repellent” is the initial measure, clothing and kit labelled as waterproof or water-resistant advises consumers just how repellent the item is. A DWR or PU treatment is added to the outer or infused within the item’s textile to make the garments of equipment water-repellent. Water-resistant outerwear is designed to resist light water contact such light rain showers or snow flurries. Outerwear labelled as waterproof offers you the highest water ingress protection level. Kids' rainwear Kids should be free to run, climb, and explore, which is why the perfect children’s rain jacket is a must. Rainwear from Icewear for kids is windproof, waterproof, and made for serious play. With adjustable fits and reflective details, kids stay safe and comfortable no matter what. Rain accessories You’ll be grateful for Icewear accessories for rainy days offer you added comfort and convenience. Icewear rain accessories include water resistant gloves filled with Icelandic wool, waterproof bucket hats, mittens, wool socks, and more. Remember that wool is naturally water-repelling and antibacterial. Most importantly, wool still retains warmth, even when wet. How rainwear is made matters Different Icewear rain products are made with PU coating (completely waterproof, but non-breathable) and others are made with DWR coating that repels water whilst being breathable. Explore the most popular products to find exactly what you need. Planning your trip to Iceland: Expect wind and rain If you’re travelling to Iceland, the gear you pack will make all the difference to how much fun you have. Wearing the right rainwear secures your optimal experience when exploring Iceland’s waterfalls, volcanic trails and more. A quality rain jacket, waterproof trousers, and even water resistant jumpers (think Icelandic wool!) all play a positive role in your trip’s success, so make your selections now. Read more about what to expect when travelling to Iceland to jumpstart your packing list by learning exactly what the weather might have in store.

OEKO-TEX® STANDARD 100 Certified Products

The majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification gives third-party quality confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide. It ensures that products are tested for over 350 substances and confirms they are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent organisation, neither the brand itself nor the manufacturer. Every single component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.

Golf Apparel

Icewear offers excellent outdoor products that are particularly well-suited for golf. The products are designed for those who want to combine mobility, comfort, and protection against Icelandic weather. The garments are made from lightweight and durable materials that provide great stretch, breathability, and water-repellent protection. Whether you’re on the tee in the morning chill or finishing the course in the rain, Icewear keeps you dry and warm for all 18 holes.

Gift ideas from Iceland

Mother’s Day 2026 – Gift ideas Mothers and mother figures bring warmth, strength, and kindness into our lives. Iceland celebrates Mother’s Day on 10th of May which creates the perfect chance to spoil the remarkable women who make a difference. Celebrate her with thoughtful gifts from Icewear that are cosy, timeless pieces designed to be cherished for years to come. Whether it’s a beautiful blanket for snuggling up, a soft scarf or mittens to keep her warm, or a stylish weekend bag for new adventures, there’s something to delight her. Icewear offers a great selection of gifts for all your friends and family. You’ll find gifts big and small, gift ideas for Christmas, birthdays, graduations, weddings and more. Warm and cozy socks, hats, gloves or scarves are classic gifts for all ages. A more substantial gift could be anything from warm coats to outdoor gear like hiking backpacks, walking poles, and footwear. For him and her Give the special person in your life the gift of staying warm and cosy, wherever their activities take them. For over a thousand years, Icelanders have trusted the unique dual-fibre warmth of Icelandic wool, and with traditional Scandinavian jumper designs, your sweetheart can carry a piece of Icelandic heritage all winter long. Icewear offers a wide selection of winter accessories including gloves, beanies, scarves, wool socks and more—all designed to provide warmth, durability, and everyday style in the cold. Gifts for the children Wool that continues to keep generation after generation warm. Consider wool when shopping gifts from Iceland. In today’s Nordic jumpers for kids, wool naturally regulates body temperature, wicks away moisture, and fights bacteria to keep kids warm and well. Winter trousers and coats are great gifts for children on the move. You can also find light jackets and joggers, which are always popular gifts for 10 years old and younger. An extensive selection of smaller gifts like headbands, hats or gloves come in handy, too. Icewear Wish List Icewear members can create a Wish List and share it with their friends and family. All you have to do is log in to your account and click the heart next to the product you want to add to your wish list. When you’re ready, click Share List to generate a link you can send to friends and family to make their gift shopping easier. Icewear giftcard The Icewear Gift Card is a convenient, simple gift suitable for any occasion. Icewear offers both a traditional gift card and an electronic gift card, both valid in stores. Icewear’s corporate service provides tailored gift solutions for businesses of all sizes, including tourist and conference groups. Icewear can easily provide large quantities of the same jumpers, hats, or other products for a group—you just need to contact the team in time. For inquiries, contact sala@icewear.is.

From Pálína’s sheep to your jumper

Icelandic wool comes from sheep raised in isolation that are shaped by centuries of harsh Icelandic weather. Additionally, because Icelandic sheep do not naturally shed their wool, it’s essential for their welfare that they are sheared regularly as part of their care regime. The wool collected during shearing is transformed into garments that are rooted in a tradition dating back to the Viking settlement during the 9th-century. Every year, on a remote farm in Skeiða-og Gnúpverjahreppur, Instagram’s most popular sheep farmer, Pálína Njarðvík, and her family undertake the timeless ritual of shearing. The wool gathered from this tradition is used to create two exclusive, limited-edition Icewear jumpers, Elís and Fagradalsfjall. Each garment means you wear wool sourced from some of the country’s most beloved and Instagram-famous sheep that has endured Iceland’s harsh, sub-zero winters. Icelandic wool at its peak Icelandic wool is a premium natural fibre from Icelandic sheep, known for its unique dual structure. The soft inner layer, called Þel, provides exceptional warmth and insulation, while the long outer layer, called Tog, is naturally water-resistant and durable. This dual structure makes Icelandic wool lightweight, cosy, and perfectly suited to Iceland’s wet and cold climate. You can read more about what makes Icelandic wool special on the Icewear blog. On Pálína’s farm shearing takes place in late November every year, when the sheep are brought indoors for winter. This timing ensures the wool is at its peak quality due to the wool’s harvest at the time when the Þel is at its densest for winter protection, but before the fibres have had a chance to become matted or damaged from a full winter of wear. The limited-edition Icewear jumpers feature wool sheared during the November season, resulting in a "cleaner" separation of fibres during processing, which is why the jumpers have a softer feel. Why shearing matters for Icelandic sheep Shearing, the seasonal "haircut" is an act of care for Icelandic sheep, because wool that grows without intervention eventually becomes a heavy, stifling burden. However, by skilfully removing the wool before new growth begins, farmers prevent "double fleecing," a condition that can compromise an animal's health. This careful work ensures that every sheep remains light, agile, and comfortable throughout the year. Shearing at Pálína's farm is a masterclass in calm, well-organised precision. The sheep are guided individually to the shearing floor, where an experienced team works gently with practiced efficiency. The sheep even wait patiently in line to be sheared because it’s a familiar part of their yearly rhythm. The manual sorting process for natural color purity Immediately after shearing, the wool is sorted by hand into different shades, thus preserving its natural character. The process begins with white wool and concludes with darker tones to prevent colour mixing. This meticulous separation allows the Elís and Fagradalsfjall jumpers to showcase the authentic, vibrant earth tones of the Icelandic sheep wool and ensures the best wool continues its journey toward becoming yarn and eventually, it could become your jumper.

couple hiking in the mountains in Iceland

Hiking gear for outdoor adventures

Hiking in Iceland: What to wear for hiking in Iceland The trick to dressing for the Icelandic climate is to be prepared for quick weather changes. Dressing in layers for example is essential, as well as choosing the right kind of materials. The right clothing helps staying warm, but avoids overheating too. Good hiking trousers should be durable, comfortable, and provide protection from the environment you're exploring. Icewear offers a great selection of hiking trousers with various features suited for different activities and terrains. Layering correctly matters When hiking you want to be comfortable – the right clothing makes all the difference. Inadequate layering or using the wrong materials can easily leave you too hot or too cold. Overdressing can lead to excessive sweating and not enough layers will leave you cold. When you wear the right layers and the correct materials in the right order you are free to enjoy your hike. To achieve this, you need: Purpose designed moisture wicking base layer An insulating mid layer Weather resistant outer lay Get these right and your temperature will be regulated, and you will be comfortable. Something that’s especially key in Iceland where the weather is constantly changing. Read more about layering and moisture management in this blog article. Correctly fitting clothing equals comfort Selecting the best materials is a great start. The next step to being dressed well for hiking is choosing clothing that fits you well. Especially the base layer. Poorly fitting clothing or rough seams may lead to chafing and discomfort on longer hikes and a loose base layer will not keep you warm. When trying on clothing always pay attention to areas such as the inner thighs, underarms and shoulders which are most vulnerable to chafing. Look for seamless, well fitting garments and anti-chafing balms can help to prevent irritation. When your clothing is uncomfortable it slows you down and can spoil the hike. Dressing correctly aids mobility. Avoid clothing that is uncomfortable, too heavy or too bulky. Instead opt for lightweight, easily packable clothing to reduce unnecessary weight both on your body and in your backpack for a more enjoyable hiking adventure. Help your feet to step out in comfort and style It’s not just clothing that needs to fit well, what you wear on your feet is a crucial aspect of any successful hike. Feet can easily be another pain point; blisters are frequently a challenge from ill-fitting socks and boots. Ill-fitting footwear create fiction, incorrect socks and the wrong footwear material can lead to moisture retention causing unwelcome blisters. Selecting moisture wicking socks and footwear that is worn-in you’re helping your foot comfort. Tip: If you are prone to blisters, consider using blister prevention tape. Drop by an Icewear store for more hiking clothing tips to keep you comfortable whatever the challenges of your chosen trail.

Sale

Discover a wide range of outdoor clothing and wool products at discounted prices in Icewear´s outlet stores. Enjoy great deals on coats, jackets, pants, and accessories for the whole family. Visit Icewear outlet stores at Laugavegur 91 and Fákafen 9 in Reykjavík, or shop a selection of outlet items online at the Icewear web store. Sale - Men and Women Outlet - Kids and Accessories If you’re looking for high-quality outdoor clothing and wool products at great prices, the Icewear outlet is the perfect destination. The stores are open daily, with detailed opening hours available here on the website.

Icewear Gift Card

The Icewear Gift Card is a convenient and simple way to give a gift suitable for any occasion. Icewear offers both a traditional gift card and an electronic gift card, both valid in stores and online. Icewear’s corporate service provides tailored solutions for businesses of all sizes. For inquiries, please contact sala@icewear.is.

Base Layers

Layering is the smartest way to dress for the outdoors In Iceland’s ever-changing climate. Done correctly each layer works together to regulate body temperature and keep you comfortable in all weather conditions. The base layer is worn closest to the skin and plays a crucial role in moisture management by drawing sweat away from the body. Without proper moisture control, sweat cools on the skin, lowers body temperature and causes discomfort. Therefore, a high-quality base layer is important to keep you dry, warm, and ready for all adventure. Choosing the Right Base Layer Selecting the right base layer material is essential for performance and comfort. Icewear base layers are crafted from high-quality merino wool, which is an ideal choice for outdoor activities. Merino wool is lightweight, soft against the skin, and naturally regulates body temperature while effectively wicking moisture away. It also features antibacterial properties that reduce odours, this means garments can often be aired out instead of washed which is perfect for travel and extended outdoor use. You can read more about merino wool and different types of materials on the Icewear blog. Icewear's Base Layer Collections Hvítanes, Svartanes, Skóganes and Drangsnes are Icewear’s base layer collections that utilise merino wool. The word nes means a headland in Icelandic, commonly used in place names to describe land reaching into the sea. Icewear uses it to reflect the rugged Icelandic landscapes that inspire each collection.