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Icewear FESTIVAL

Rain or shine, summer in Iceland is a festival. Locals don’t let a little weather get in the way of adventure. It’s the ultimate season for lively town festivals, scenic camping trips, and exploring the country’s breathtaking landscapes. Wherever the summer takes you, Icewear has the perfect gear to keep you stylish, comfortable, and ready for every festival.

44% off Icelandic wool jumpers

Discover the heritage of Iceland with Icewear’s traditional patterned wool sweaters. Since 1972, Icewear has designed garments that honor Icelandic knitting traditions while offering modern comfort. The sweaters often feature the iconic Icelandic “Lopapeysa” pattern – a timeless design inspired by nature and Iceland’s ever-changing weather. Jumpers featuring traditional Icelandic patterns are now available at 44% off in preparation for Iceland's National Day on 17 June 2026. Whether made from Icelandic wool or other high-quality natural fibers, every Icewear sweater delivers warmth, durability, and authentic Nordic style. Perfect for braving the outdoors or adding cozy elegance at home, these sweaters let you wear a true piece of Iceland.

Swimsuits and swim essentials

In Iceland, water is always part of the adventure You have every reason to pack a swimsuit when travelling to Iceland. Geothermal heat is part of everyday life in Iceland. Because Iceland is the country where warm water rises naturally from the earth, outdoor public pools stay open all year round, so you’ll want to come prepared to experience swimming in Iceland. Iceland’s swimming pools, hot tubs, geothermal lagoons and hot springs await Nearly every town in Iceland has a geothermal-heated public pool. Most are outdoors, and most stay open year-round. Many include multiple hot tubs that are maintained at different temperatures some where you can move between warm and cool water. Clearly, you’ll want to come to Iceland with bathing suits. Icewear offer women’s swimming costumes and men’s swimming trunks as part of the extensive outdoor wear and sporting range. Here are your first essentials: Swimwear and associated essentials you’ll use again and again Because its more than a seasonal pastime, Iceland’s geothermal culture changes the way people think about swimming, even outdoors. Whenever in the year you come to Iceland, you’ll want to come prepared for swimming.

Base Layers

Layering is the smartest way to dress for the outdoors In Iceland’s ever-changing climate. Done correctly each layer works together to regulate body temperature and keep you comfortable in all weather conditions. The base layer is worn closest to the skin and plays a crucial role in moisture management by drawing sweat away from the body. Without proper moisture control, sweat cools on the skin, lowers body temperature and causes discomfort. Therefore, a high-quality base layer is important to keep you dry, warm, and ready for all adventure. Choosing the Right Base Layer Selecting the right base layer material is essential for performance and comfort. Icewear base layers are crafted from high-quality merino wool, which is an ideal choice for outdoor activities. Merino wool is lightweight, soft against the skin, and naturally regulates body temperature while effectively wicking moisture away. It also features antibacterial properties that reduce odours, this means garments can often be aired out instead of washed which is perfect for travel and extended outdoor use. You can read more about merino wool and different types of materials on the Icewear blog. Icewear's Base Layer Collections Hvítanes, Svartanes, Skóganes and Drangsnes are Icewear’s base layer collections that utilise merino wool. The word nes means a headland in Icelandic, commonly used in place names to describe land reaching into the sea. Icewear uses it to reflect the rugged Icelandic landscapes that inspire each collection.

Sale

Discover a wide range of outdoor clothing and wool products at discounted prices in Icewear´s outlet stores. Enjoy great deals on coats, jackets, pants, and accessories for the whole family. Visit Icewear outlet stores at Laugavegur 91 and Fákafen 9 in Reykjavík, or shop a selection of outlet items online at the Icewear web store. Sale - Men and Women Outlet - Kids and Accessories If you’re looking for high-quality outdoor clothing and wool products at great prices, the Icewear outlet is the perfect destination. The stores are open daily, with detailed opening hours available here on the website.

Hiking gear for outdoor adventures

Hiking in Iceland: What to wear for hiking in Iceland The trick to dressing for the Icelandic climate is to be prepared for quick weather changes. Dressing in layers for example is essential, as well as choosing the right kind of materials. The right clothing helps staying warm, but avoids overheating too. Good hiking trousers should be durable, comfortable, and provide protection from the environment you're exploring. Icewear offers a great selection of hiking trousers with various features suited for different activities and terrains. Layering correctly matters When hiking you want to be comfortable – the right clothing makes all the difference. Inadequate layering or using the wrong materials can easily leave you too hot or too cold. Overdressing can lead to excessive sweating and not enough layers will leave you cold. When you wear the right layers and the correct materials in the right order you are free to enjoy your hike. To achieve this, you need: Purpose designed moisture wicking base layer An insulating mid layer Weather resistant outer lay Get these right and your temperature will be regulated, and you will be comfortable. Something that’s especially key in Iceland where the weather is constantly changing. Read more about layering and moisture management in this blog article. Correctly fitting clothing equals comfort Selecting the best materials is a great start. The next step to being dressed well for hiking is choosing clothing that fits you well. Especially the base layer. Poorly fitting clothing or rough seams may lead to chafing and discomfort on longer hikes and a loose base layer will not keep you warm. When trying on clothing always pay attention to areas such as the inner thighs, underarms and shoulders which are most vulnerable to chafing. Look for seamless, well fitting garments and anti-chafing balms can help to prevent irritation. When your clothing is uncomfortable it slows you down and can spoil the hike. Dressing correctly aids mobility. Avoid clothing that is uncomfortable, too heavy or too bulky. Instead opt for lightweight, easily packable clothing to reduce unnecessary weight both on your body and in your backpack for a more enjoyable hiking adventure. Help your feet to step out in comfort and style It’s not just clothing that needs to fit well, what you wear on your feet is a crucial aspect of any successful hike. Feet can easily be another pain point; blisters are frequently a challenge from ill-fitting socks and boots. Ill-fitting footwear create fiction, incorrect socks and the wrong footwear material can lead to moisture retention causing unwelcome blisters. Selecting moisture wicking socks and footwear that is worn-in you’re helping your foot comfort. Tip: If you are prone to blisters, consider using blister prevention tape. Drop by an Icewear store for more hiking clothing tips to keep you comfortable whatever the challenges of your chosen trail.

Wet conditions call for reliable rainwear

Long raincoats ponchos & water resistant trousers There is one thing that makes all the difference when you spend extended time outdoors. That’s dependable rainwear. Whether on a hike or out sightseeing, whatever your pursuit you need rainwear that works - or your excursion could be up ruined. Icewear understands your need to keep going. The in-house design team are no strangers to intense and inopportune rain. From misty morning hikes to day-long downpours, Iceland’s rugged landscape has taught the team everything there is to know about functional rain gear. That means they bring personal experience of Iceland’s great outdoors to the design table. Women's raincoats and rainwear Women’s waterproof trousers from Icewear, raincoats and jackets feature sleek designs matched by performance-driven details. All items are made for movement so you can keep exploring, chasing the perfect view, or commuting while keeping warm and dry. Rain clothing and jackets for men Find the best waterproof trousers or raincoat for men right here. Men’s rain clothing by Icewear is completely waterproof to keep you hiking ridgelines or moving around the city and everything in between. Icewear clothing and accessories include everything you need. Learn the difference between: waterproof, water-repellent, and water-resistant All waterproof and water-resistant rainwear is water-repellent. Read that again. “Water-repellent” is the initial measure, clothing and kit labelled as waterproof or water-resistant advises consumers just how repellent the item is. A DWR or PU treatment is added to the outer or infused within the item’s textile to make the garments of equipment water-repellent. Water-resistant outerwear is designed to resist light water contact such light rain showers or snow flurries. Outerwear labelled as waterproof offers you the highest water ingress protection level. Kids' rainwear Kids should be free to run, climb, and explore, which is why the perfect children’s rain jacket is a must. Rainwear from Icewear for kids is windproof, waterproof, and made for serious play. With adjustable fits and reflective details, kids stay safe and comfortable no matter what. Rain accessories You’ll be grateful for Icewear accessories for rainy days offer you added comfort and convenience. Icewear rain accessories include water resistant gloves filled with Icelandic wool, waterproof bucket hats, mittens, wool socks, and more. Remember that wool is naturally water-repelling and antibacterial. Most importantly, wool still retains warmth, even when wet. How rainwear is made matters Different Icewear rain products are made with PU coating (completely waterproof, but non-breathable) and others are made with DWR coating that repels water whilst being breathable. Explore the most popular products to find exactly what you need. Planning your trip to Iceland: Expect wind and rain If you’re travelling to Iceland, the gear you pack will make all the difference to how much fun you have. Wearing the right rainwear secures your optimal experience when exploring Iceland’s waterfalls, volcanic trails and more. A quality rain jacket, waterproof trousers, and even water resistant jumpers (think Icelandic wool!) all play a positive role in your trip’s success, so make your selections now. Read more about what to expect when travelling to Iceland to jumpstart your packing list by learning exactly what the weather might have in store.

Icemart souvenirs: Take Iceland home with you

Your collection of souvenirs from Iceland Icemart offers you an expansive selection of Icelandic souvenirs inspired by everything that makes the country unforgettable. With unmatched variety, you’re certain to find the best gifts and keepsakes. Find meaningful gifts and the perfect souvenirs and keepsakes from Iceland that will take you back time and time again. You’ll find small statues, fridge magnets, keychains, soft toy animals, Icelandic salt and other kitchen souvenirs and so much more. Take your time browsing and enjoy a little lasting reminder. Icelandic souvenirs: made from memories Some pieces are meant to be given, and others are impossible to part with. Either way, every item in the Icemart catalogue offers a strong and lasting connection to Iceland. From the makers of Icewear Icemart is part of Icewear, an Icelandic company with over 50 years of experience designing and producing outerwear and wool clothing shaped by Iceland’s environment and culture. Icewear upholds the same attention to detail, sourcing knowledge, and local insights to every item at Icemart. Great fit for your home, but not your suitcase? Found something you love, but no space in your suitcase or worried about going over the weight allowance? This is really not a problem. Simply go onto the Icewear website when you get home and find those lovely reminders there and they’ll be delivered directly to your door. Looking for more gift ideas for that special someone, or a treat for yourself? The Icewear gift guide is a great place to find inspiration, covering everything from warm Icelandic knitwear and outdoor gear to small keepsakes to cherish. If you haven’t found what you are looking for here, visit the gift guide too for more ideas, click the link to see what’s waiting for you there. Check out the Icewear gift guide.

Gift ideas from Iceland

Gift ideas Icewear offers a great selection of gifts for all your friends and family. You’ll find gifts big and small, gift ideas for Christmas, birthdays, graduations, weddings and more. Warm and cozy socks, hats, gloves or scarves are classic gifts for all ages. A more substantial gift could be anything from warm coats to outdoor gear like hiking backpacks, walking poles, and footwear. For him and her Give the special person in your life the gift of staying warm and cosy, wherever their activities take them. For over a thousand years, Icelanders have trusted the unique dual-fibre warmth of Icelandic wool, and with traditional Scandinavian jumper designs, your sweetheart can carry a piece of Icelandic heritage all winter long. Icewear offers a wide selection of winter accessories including gloves, beanies, scarves, wool socks and more—all designed to provide warmth, durability, and everyday style in the cold. Gifts for the children Wool that continues to keep generation after generation warm. Consider wool when shopping gifts from Iceland. In today’s Nordic jumpers for kids, wool naturally regulates body temperature, wicks away moisture, and fights bacteria to keep kids warm and well. Winter trousers and coats are great gifts for children on the move. You can also find light jackets and joggers, which are always popular gifts for 10 years old and younger. An extensive selection of smaller gifts like headbands, hats or gloves come in handy, too. Icewear Wish List Icewear members can create a Wish List and share it with their friends and family. All you have to do is log in to your account and click the heart next to the product you want to add to your wish list. When you’re ready, click Share List to generate a link you can send to friends and family to make their gift shopping easier. Icewear giftcard The Icewear Gift Card is a convenient, simple gift suitable for any occasion. Icewear offers both a traditional gift card and an electronic gift card, both valid in stores. Icewear’s corporate service provides tailored gift solutions for businesses of all sizes, including tourist and conference groups. Icewear can easily provide large quantities of the same jumpers, hats, or other products for a group—you just need to contact the team in time. For inquiries, contact sala@icewear.is. Icemart souvenirs & keepsakes from Iceland Do you know someone who's been to Iceland, or someone who's always dreamt of going? Icemart is an Icelandic gift and souvenir shop offering a wide range of gifts inspired by Iceland. From playful puffin figurines and Viking-inspired keepsakes to cosy soft toys and beautifully packaged Icelandic sea salt. Whether you're looking for a classic Iceland fridge magnet or a handpicked keepsake, these are the gifts that grace shelves, spark conversations, and keep memories of Iceland close long after the trip is over. You can find Iceland souvenirs and gifts at Icemart's souvenir collection.

couple in a hot spring nature in Iceland

Norwegian Sweaters

Icewear's Norwegian-style sweaters combine tradition with modern comfort in a unique way. Inspired by classic Nordic patterns and Icelandic nature, these sweaters are adorned with timeless patterns that have followed Nordic craft traditions for centuries. They are made of warm and durable materials, designed for Icelandic weather, whether you're in the city or in the wilderness.

Icewear: a world of outdoor clothing

Visiting Iceland is always an adventure, there is a wide variety of souvenirs to collect during your Iceland travels that reflect the many experiences. Some items are the super warm Icelandic wool jumpers that will evoke memories for many winters to come. Others are the high-performance outdoor gear for hiking and other outdoor adventures. Whilst keepsakes and gifts are often small, fun, Iceland themed keepsakes to take home as gifts or for fond memories. Some say that Icewear is the manifestation of this wide variety with their multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also stocks a range of sportswear and street clothing. The Icewear flagship store is situated in downtown Reykjavik at Laugavegur 91, and a visit is highly recommended for anyone passing through the city. Icewear Dating back to 1972, Icewear is a leading outerwear brand in Iceland. The brand is committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to tackle the unpredictable Icelandic weather. Asolo & Salewa shoes Asolo is a leading Italian shoe brand. Asolo specialises in producing shoes optimised for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975. Salewa engineers’ technical shoes for outdoor sports have a unique combination of traditional materials and progressive design. The Salwar footwear uses different activity-specific profiles, each offering unique balance of grip, traction, and stability. Together, these two top performance footwear brands offer an expansive catalogue of trekking footwear with modern, waterproof, breathable designs that are equal to none. Salewa clothing Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike. Icemart souvenirs Icemart Souvenirs form part of the Icewear family of brands. If you happen to have space left in your luggage after your exploration through the store, you’ll find the Icemart Souvenirs section filled with traditional Icelandic products, sweet treats, and memorabilia some featuring the incredible Icelandic scenery. There are multiple devoted Icemart Souvenirs stores, where you can browse a wide, eclectic collection of mementos to take home as gifts for friends and family or to cherish for yourself. Fjällräven Based in Sweden, Fjällräven is a Scandinavian brand with expertise in outdoor equipment. As well as equipment their clothing and bags are of exceptional quality, using ethically sourced materials. Fjällräven are committed to industry-leading quality and sustainable practices. Pick up any Fjällräven item in an Icewear store and it becomes an integral part of your outdoor adventures. Helly Hansen Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.

OEKO-TEX® STANDARD 100 Certified Products

The majority of Icewear's product line is OEKO-TEX® STANDARD 100 certified, including shell and rain wear, wool clothing, wool insulation, all Icewear yarn, and the Black Sheep outdoor line. The certification gives third-party quality confirmation that the products contain no harmful substances for people or the environment. What is OEKO-TEX® STANDARD 100? OEKO-TEX® STANDARD 100 is one of the textile industry's most prestigious certification worldwide. It ensures that products are tested for over 350 substances and confirms they are free from harmful chemicals. This means customers can be confident they are purchasing a certified garment verified by an independent organisation, neither the brand itself nor the manufacturer. Every single component used in the garment, including fabric, thread, elastic, zippers, and snaps, has been tested for harmful substances and is therefore safe. All certified Icewear products carry a QR code where customers can access further information about the quality behind the product. Additional details about the quality label can also be found on the OEKO-TEX® website.